BeautyWorld Middle East is one of the largest International trade fairs in the world and the year will be EIDEAL’s 8th year at the prestigious trade show.

Spanning over three days we’ll be showcasing our latest tools including our revolutionary new smart iron; the Geenie as well as demonstrating this season’s techniques and revealing the incredible results of Amazon Keratin; our luxury smoothing service.


Alongside this EIDEAL has teamed up with business guru Susie Santiago and together will launch the EIDEAL-Santi Business Leadership Program at this years event.

Our New Brand Ambassador; Angel Montague Sayers will also be showing you her tricks of the trade with hair master classes’s running throughout the three days.

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Please come and say hello at the EIDEAL stand (2A12) hall 2.

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