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Ever wondered why your ponytail looks thin and limp while others swish with shape and volume? Then check out our Brand Ambassador Angel Montague Sayers’ top tips for creating ponytail envy….


If your ponytail needs a boost, then simply add a clip to the underneath of the ponytail. Clip it to the hair bobble and push upwards. No one will see the clip, but this will give instant and forever lasting volume!

Dry shampoo will never let you down. Spritz some directly through your ponytail for increased body and lift. Check the ingredients list to ensure you’re spritzing a dry shampoo that’s ideal for adding body. Stash a travel-sized version in your bag for midday emergencies.

Creating texture always helps to plump out the hair and give the illusion of a thicker shape. Use a curling tong (I’d recommend using the Curlie tong by EIDEAL- the size depends on the length of hair, but create enough shape to get that expansion) and gently wrap each strand around the barrel. Once you have completed this, shake out with your fingertips and add a little hair dust to finish.


Here our Brand Ambassador Angel, tells us all about what her must have products are;
“Having the right hair tools is essential to creating that salon worthy finish in the comfort of your own home. I often see clients struggling with a 5 year old hairdryer..for me investing in a top hairdryer is crucial to your hair and your time.
My favourite is the Silent Force from EIDEAL, its lightweight, powerful, white and is much quieter than any other dryer I have used before.”
 SM Art 110.NEF.p
Once you have you dryer sorted, brushes are the next priority. I like to use the DeKnot brush while my hair is wet to avoid any damage and to easily detangle. Then for speed I recommend investing in a high quality paddle brush that doesn’t snag or pull your hair and that you’ll have in your personal kit bag for life. The Bamboo brushes by EIDEAL are worth their weight in gold. They come in two different forms; Plastic pins and soft bristles and two different sizes, perfect if you are travelling too!
At this time of year, sandals are an essential part of everyones wardrobe so it is important your feet are looking presentable. I swear by the footpod from EIDEAL which I use weekly in the shower and because of its compact design, makes it ideal to travel with.
Having effortless looking holiday waves can sometimes be a burden, take away the effort of styling with the Curl Guru from EIDEAL. This wand also doubles as a hot brush for creating that bouncy blow-dry finish but also easily tousles your hair into post beach perfection. The beauty of this tool is that it’s so easy to use on your own hair, the barrel is the same length all the way down which means you don’t have to worry about curls that are too tight.


For the month of Ramadan we have joined forces with the award winning salon group Marquee. Our Brand Ambassador; Angel Montague Sayers will be styling the clients hair and showcasing our range of luxury tools. If the client purchases a tool then the service will be complimentary…. a win win we think!

This collaboration has already caused a stir in the UAE press, with AHLAN and 7DAYS featuring the offer.




EIDEAL Shakira tutorial


Shakira is giving us serious hair envy at EIDEAL HQ, here is how to recreate her super curl do;

  • Apply some mousse into the hair a blow-dry this in using the Eionic hair
    dryer and the Soft Bamboo paddle brush.
  • Once the hair is 100% dry, divide the hair into small sections.
  • Take a section and wrap this around the Curlie wand, ensuring that the wand is placed behind the section to give a more subtle shape to the top.
  • Alternate two sized wands to give a more naturally curly result. I recommend using the 18 and the 25 Curlie wands.
  • Once all of the hair has been called, shake out the shape using your fingers and spritz with a texturing spray for really Shakira volume.

EIDEAL Shakira tutorial

For a played down Shakira result why not opt for smoother curls during the Euros;

  • Apply some mousse into the hair and blow-dry this in using the Eionic hairdryer and the Soft Bamboo paddle brush.
  • Once the hair is 100% dry, divide the hair into small sections.
  • Using the EIDEAL Curl Guru, gently glide this around each section of hair to imitate a hot brush. This will help smooth the cuticle as well as giving volume and lift to the root area.
  • If you would like to have a stronger curl from the Curl Guru, simply wrap the section around the barrel and release the bristles.
  • Then drop into the palm of your hand and scrunch to help set the shape in place.
  • Repeat either method until all of the hair is curled.
  • Then tip your head upside and break up the curl with your fingers.
  • Finish by using some of the Amazon Keratin Argan Oil Serum to add a flawless shine to the hair.


Hair grips (otherwise known as Bobby Pins) are in every girls hair kit bag and have endless uses, so we wanted to share our advice on different ways to utilize them:


For better grip, flip the bobby pin over so that the wavy side is against your head.

Spray dry shampoo, hairspray or texture spray on the bobby pin before insertion to prevent slippage.

Secure the end of a braid with a hidden bobby pin to make your style look more chic – Slide a bobby pin upward into the knot to secure it. Voilà! A braid with no unsightly hair ties.

Keep your hair from falling in your face with hidden bobby pins.


Secure tiny braids with a concealed bobby pins.

Cover the elastic of your ponytail with a section of hair pinned around the base to disguise hair bobbles.


Pin back a half-up hairstyle with a geometric triangle design.


Insert grips into the base of your ponytail, vertically to prop up your ponytail.

Make your curls last longer by pinning the sections after curling them until they’ve cooled.

Apply eyelash glue to false lashes with the tip of a clean bobby pin.

They don’t always need to be hidden; use them as your hair decoration.




This month, EIDEAL are featured in both Emirates Woman and Cosmopolitan magazine with hair by our Brand Ambassador Angel Montague-Sayers.

In Cosmopolitan; Angel styled the hair for Brooke Dallow- Editor in Chief of Cosmopolitan Middleeast- ‘Here I blow-dryed the hair smooth using the Amazon Keratin serum and Silent force hairdryer, then in small sections I rotated the DiamonSilk irons back and forth to create a subtle beach wave. Then with my fingers I shook out the shape and finish with some dry shampoo to create a matte effect.’

Cosmopolitan ME shoot for Editor- June 2016

The first feature in Emirates Woman is ‘Trend on Trial-tracksuits’ ‘Here the brief was ‘natural cool girl vibe’ so on Tarsila I created dishevelled waves, firstly with the Geenie irons and then used some salt spray and a dryer to give extra texture.’

Emirates Woman shoot-tracksuits on trial- June 2016

For ‘The great coverup’ Angel used the Curl Guru to form effortless curls with a demi top knot on blogger Zarah Amira.

And on Handbag Designer; Sofia Al Asfoor, she used the large Curlie tongs in large vertical sections to enhance her natural hair texture.

Emirates Woman shoot- Ramadan special june 2016


At EIDEAL we are all for adding an extra day or two in between shampooing. The only issue is the longer you go without washing, the less likely you are to let your locks flow freely. But here’s the silver lining: There are a few hairstyles that actually look better on dirty hair. Lazy girls rejoice, these are guaranteed to help you on Ramadan mornings;


Twist your tresses into a chic , low chignon. The more texture the better and it keeps it out of your way.


Braids will be your best friends if you’re pushed for time in the mornings. They are easier to do on dirty hair and still look like you’ve made an effort…everyones a winner!


Look fierce for the office with a sharp, tailored style that will oozes sophistication. And the best part; no one will be able to tell the state of your hair if you layer up the hair spray and comb it into a low side parting….Ideal for the ever expanding heat!


We’re obsessed with high ponytail’s, they look chic especially if you have extra long locks and make you feel as though you’re still in school. Wrap a small section of hair around to disguise the bobble and add a little texture spray for extra movement.


In this week’s HAYA magazine; our Brand Ambassador Angel Montague Sayers decided it was all about ponytails. Here she talks us through what tools it takes to achieve this summer’s must have hair.
‘Above, I was inspired by the hair at MARNI for SS16. At the back the pigtails were twisted to create a softer shape around the face and by using the Curl Guru I was able to add a beautiful etherial texture to the mid-lengths and ends.’



‘Here I wanted to re-invent the hair from my school days but give it a modern twist. I kept the hair super clean by blow-drying it smooth using my favourite;The Natural Wooden Round Brush and the incredibly powerful Eionic dryer. To ensure there wasn’t a hair out of place I then spritzed some setting spray around the hairline and used my dryer to flatten these down.’


‘Bobble ponytails are set to be huge this summer and they are incredibly easy to do yourself. Make sure your hair some shape to the ends, I’d recommend using the large ‘Curlie’ tong to add shape. Then gather your hair into a ponytail and place elastic bands all the way down. To finish gently knead these out with your fingers and you’re good to go.’


‘Channel your inner sixties siren with a bouffant side ponytail this summer for instant style points. Use your fingers to gather the hair, rather than a brush so it feels ‘lived in’ and use the Curl Guru tong for full ends with an effortless wave.’


‘Looped ponytails are MAJOR and for this, the key is to keep the hair super smooth using the new Geenie irons by EIDEAL. These heat up instantly for fuss free styling.’


‘And last but not least; the Power Pony. Perfect for those wanting to make a statement this summer, position this in front of the crown for serious height and wrap a thick piece of hair around the elastic which will help prop it up.’



At EIDEAL we were thrilled this week to see our ‘healthy hair tips’ advice featured in STYLIST ARABIA. Summer is a huge concern for everyone desperately trying to protect their hair so read on for the full low down:

Stylist Mag.

It’s important not to forget our hair when we enter into our summer health kick. With the build up of Chlorine, sunshine and air conditioning our hair is incredibly delicate in the UAE and having a rest period after all the brunches isn’t a bad idea either.

Detoxing ins’t just for our bodies but it’s for our hair too, first step in to remove any old products from the hair and get a good haircut to remove any dry, damaged ends.

Next up is to get a good reconditioning treatment; I’d recommend ‘The One’ treatment by Amazon Keratin as this lasts up to an incredible 8 weeks while also deeply nourishing packing protein and nutrients into the hair.

These days we are obsessed about how much we wash our hair and for many of us it’s a daily occurrence rather than weekly. Washing your hair too much, strips the hair of it’s natural oils which will make it dry and irritant. Whereas not washing it enough becomes unpleasant and unhygienic.

Many of you out there are guilty of not washing your hair properly. You whizz the shampoo through it in 2 seconds flat and fail to wash it out completely. Your scalp is constantly releasing sebum (skin oil). It is being mixed with dust, dirt, dead skin cells and various other hair products. Therefore your shampoo needs to remove all this in order for your scalp to be clear and your hair to be clean again.

Although heated tools have revolutionised the way we style our hair it is crucial to remember the temperature of the tool. EIDEAL has a huge range of curling tongs, wands and irons all with a temperature control so you can keep it low for your down days

A deep conditioning mask will also work wonders and applying once a week and leaving on the hair for 15 minutes is hugely beneficial. I recommend using the Amazon Keratin ‘Green Tea’ mask that deeply penetrates and protects the hair from external aggressions.

Brushing your hair too vigorously can also cause extra damage so get yourself a DeKnot brush by EIDEAL because it helps limit breakage and glides through your hair effortlessly.








Everyone wants to achieve them but there is a fine line between nonchalant, cool girl waves and heavily styled mermaid tresses. Follow our quick step by step guide to cause hair envy this weekend:


  • Apply some prep product throughout the hair and blast dry this in using your EIDEAL Eionic hairdryer.
  • Using your EIDEAL Diamonsilk Irons; take fine sections and bend the straighteners back and forth down each section, make sure you move quickly to avoid any marks.
  • Continue this until you have waved all of the hair.
  • Tip the head upside and shake out the wave using your fingers.
  • Spray some texturising spray through the hair and blast dry in. This will create that undone, lived in texture.
  • To finish: Either leave down or plait into a loose shape at the back, allowing soft hairs to fall around the face.