Tag Archive | beauty world middleeast

OUR HAIR TIPS IN STYLIST MAGAZINE

At EIDEAL we were thrilled this week to see our ‘healthy hair tips’ advice featured in STYLIST ARABIA. Summer is a huge concern for everyone desperately trying to protect their hair so read on for the full low down:

Stylist Mag.

It’s important not to forget our hair when we enter into our summer health kick. With the build up of Chlorine, sunshine and air conditioning our hair is incredibly delicate in the UAE and having a rest period after all the brunches isn’t a bad idea either.

Detoxing ins’t just for our bodies but it’s for our hair too, first step in to remove any old products from the hair and get a good haircut to remove any dry, damaged ends.

Next up is to get a good reconditioning treatment; I’d recommend ‘The One’ treatment by Amazon Keratin as this lasts up to an incredible 8 weeks while also deeply nourishing packing protein and nutrients into the hair.

These days we are obsessed about how much we wash our hair and for many of us it’s a daily occurrence rather than weekly. Washing your hair too much, strips the hair of it’s natural oils which will make it dry and irritant. Whereas not washing it enough becomes unpleasant and unhygienic.

Many of you out there are guilty of not washing your hair properly. You whizz the shampoo through it in 2 seconds flat and fail to wash it out completely. Your scalp is constantly releasing sebum (skin oil). It is being mixed with dust, dirt, dead skin cells and various other hair products. Therefore your shampoo needs to remove all this in order for your scalp to be clear and your hair to be clean again.

Although heated tools have revolutionised the way we style our hair it is crucial to remember the temperature of the tool. EIDEAL has a huge range of curling tongs, wands and irons all with a temperature control so you can keep it low for your down days

A deep conditioning mask will also work wonders and applying once a week and leaving on the hair for 15 minutes is hugely beneficial. I recommend using the Amazon Keratin ‘Green Tea’ mask that deeply penetrates and protects the hair from external aggressions.

Brushing your hair too vigorously can also cause extra damage so get yourself a DeKnot brush by EIDEAL because it helps limit breakage and glides through your hair effortlessly.

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Summer 2012 Short Hairstyles: Exciting Bob Haircuts

Short bobs are the most exciting short hairstyles. Although you might think it’s a classic (which it is!), but the modern take on short bobs is absolutely stunning and fresh! You can look gamine or amazingly chic and elegant! As for the styling options for this hairdo, there are many to choose from.

A bluntly cut short bob is ideal for medium or thin straight hair. But that doesn’t mean it’s a no-no for girls withcurly hair: with lots of layers at the end, this hairstyle can be your best friend!

Also, it works best on women with oval or square face shapes. If you have a round face shape and would like to get a bob, give it some length and it will suit you very well.

Short bobs are perfect for showcasing your beautiful facial features. And if you are bold and can’t get enough excitement, go for bangs! They add an extra touch of daringness to your hairstyle!

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A Much “Loved” Hairstyle by EIDEAL

Valentine’s Day is one of those special occasions where every woman wants to look sexy, beautiful, and attractive for her man. Date? Check. Outfit? Check. Makeup? Check. Now it’s time to find you the perfect hairstyle that will keep your date’s eyes on you the whole evening. Considering that, a woman should wear her hair the way her date loves it. In fact, the majority of men love women with long, sexy curls. So this is the most common hairstyle for Valentine’s Day. You can use EIDEAL™’s Rod Curler to create a stunning wavy hairstyle that will be simply mind-blowing!

Valentine hairstyle by EIDEAL™

Valentine hairstyle by EIDEAL™

If you feel like curly locks are not enough, try changing your hair color. After all, this is the occasion for you to experiment and try new things!

We hope you have a very beautiful and romantic Valentine’s Day!

Valentine hairstyle by EIDEAL™

Valentine hairstyle by EIDEAL™

 

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EIDEAL™: Rod-Curler

In this video, you will see how the EIDEAL™ Rod Curler works and the amazing results it gives in no time.

You see a model with straight hair that gets sexy curly locks using the Rod Curler. The before and after shots are simply stunning!

Also featured in the video are Hollywood starts Rihanna and Beyonce who are best known for rocking the sexy curls like no other!

EIDEAL™: Rod-Curler

EIDEAL™: Rod-Curler

EIDEAL™: Rod-Curler

• Super Smooth Ceramic Coated plate for effortless Curling, greater durability and exceptional thermal conductivity.
• Digital Temperature Control for precise finishing on all hair types.
• Fast Heat Up – Maximum Temperature 230⁰C / 446⁰F.
• Infrared heat emission to protect hair luster and moisture.
• Curl and Wave for the ultimate in styling versatility.

Design And Technology By EIDEAL™, Made in P.R.C

Beyonce in  long curly hairstyle

Beyonce in long curly hairstyle

Rihanna in short curly hairstyle

Rihanna in short curly hairstyle

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The Trendy Hairstyles for New Year’s Eve by EIDEAL™

A few days separate us from 2012 and you want to celebrate the New Year looking like a princess. It’s easy to get the usual hairstyles (curls, sleek strands, etc.) and they are really nice, but why not play it a little more daring and try something different and new?

Check out EIDEAL™’s trendy NYE hairstyle suggestions below!

Side ponytail or Asymmetric Chignon: worn straight or curly, the asymmetry is stylish and classy!

 

Tight curls: now is the time to take out EIDEAL™ small curling iron and get those spirals going! Sexy, sassy, and super stylish!

Uneven lengths: you can even consider getting a new haircut and look edgy and unique!

EIDEAL™ wishes you a trendy and amazing New Year!

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Holiday Hairstyles by EIDEAL™

This is the Holiday season and that means girls have a better excuse for getting all dolled up and experimenting with new hairstyles to suit their Christmas and NYE outfits. And why not? Trying on different hairstyles or getting a new hairdo is very exciting. After all, it surely gets you in the mode for all the festivities.

Curls are always fresh and classy to start off the New Year looking young and sexy. You can get your curls by using EIDEAL™’s Curling Iron which guarantees ultra results!

As for girls with sleek hair, getting bangs will surely make all the difference! This look is forever edgy and stylish.

Another cute hairstyle is the ponytail. Start off by straightening your hair with EIDEAL™’s Diamonsilk Flat Iron and then slick it back and tie it up with a rubber band. Super cute and very easy to pull off!

Last but not least, the messy side braid hairstyle is very funky and fresh. Firstly, style your hair in waves using the curling iron and then braid it on one side and keep it natural. Keep a few locks flying for a more natural look.

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EIDEAL™ Easy Waves

you can have Elissa’s Easy waves foollowing these steps by EIDEAL™

Elissa

Elissa

Now you can get the waves you’ve always wanted in 3 extremely easy steps with the E-CURLER from EIDEAL™.

Step 1: Section your hair by placing your thumbs above your ears and drawing a line around the back pf your head until your thumbs meet. After that, simply gather the hair above your thumbs and clip it out of the way.

Step 2: lightly mist your hair with some hairspray and then separate it into 2 sections. Lightly mist each section with some more hairspray for longer lasting waves. Then, place the E-CURLER in at the roots, rotate it 180 degrees and glide the curler through the hair till you reach the tips. Catch each section as it falls, and then twist it around your finger loosely so as to define the wave.

Step 3: The same technique should be used for the rest of your hair. If you like to create soft curls at the ends of your hair, simply straighter the latter and then rotate 180 degrees towards the end. Finish off your hairstyle with a little bit more hairspray to make sure the waves will hold better.

So what are you waiting for? Get those curls on and add instant glamour to your look!

 

E-CURLER by EIDEAL™

E-CURLER from EIDEAL™.

E-CURLER from EIDEAL™.

 

• Super Smooth Ceramic Coated plate for effortless Curling, greater durability and exceptional thermal conductivity.
• Digital Temperature Control for precise finishing on all hair types.
• Fast Heat Up – Maximum Temperature 230⁰C / 446⁰F.
• Infrared heat emission to protect hair luster and moisture.
• Curl and Wave for the ultimate in styling versatility.

Design And Technology By EIDEAL™, Made in P.R.C

 

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Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

  1. Haysam you are a young and ambitious person doing business in the beauty industry. How come you chose this sector?

I was raised in a family where Art and Beauty are major. Mr. Younes Eid, my father, is one of the most famous hairdressers worldwide and the owner of Salon YOUNES EID the 3rd Best Salon in the World as ranked by ESTETICA Design in 2005. In fact, he is not only a hair stylist, but also a painter. My talents, ability and proficiency flourished owing to his constant support and back up. He granted me his good taste and savoir-faire in the world of beauty, and he still inspires me in each and every step toward success and special achievements. I myself won the first award of Fabriano painting competition at school, when my artistic tendency was discovered.

2. As far as we know you started your career after graduating from the worlds’ greatest hairstylist academy in London. Share with us your experience there.

After finishing school, it was the time to take a major decision in my life: shall I join university as most of people do or follow the path I finally chose? At that time, everything was just a simple idea I had to share at some point with my family before taking the final decision. For me, I always wanted to do something different; I don’t necessarily mean by different something that no one ever did, yet different is to have a unique twist. I thought I would do it the other way around; I would learn hairdressing at a young age and then join the university. On one hand, my father disagreed since he never expected nor wanted me to become a hairdresser; on the other, my mother supported me to the end and advised me to follow my instinct. Therefore, after convincing my father, I decided to join the world’s greatest hairstyling academy in London, where I completed my cutting and styling studies and accomplished TONI&GUY Cut & Color NVQ course (in 2004). I went to London when I was a kid, and this country played a major role in my life: I found out a lot about different cultures and people where I learned how to be completely independent. When I first joined the academy, it was weird to have student from abroad since the majority of students came from England itself. I had to work hard and to prove myself. And I did it. I still remember the last day of the graduation when I did a photo shoots for the models; I made every possible effort and I used all my skills to succeed. My goal that day was to surprise my father who couldn’t attend the graduation. I also owe my mother this success for being present besides me on my graduation day and for doing the makeup for the models; it is noteworthy that makeup was her passion and so art runs in the family. Finally I came back to Lebanon with a pleasant and rich portfolio, from which many pictures are picked up for the salon ads.

3. Up to now you are the only hair stylist in the Middle East region that you successfully completed the prestigious L’Oreal Professional Specialist Degree. What does this means for you?

Being the only hair stylist in the Middle East to have successfully completed the prestigious L’Oreal Professional Color Specialist Degree means a lot to me, especially that it wasn’t easy to get there. I first had to sit for an entrance examination to ensure that I enjoy the right level. I was first rejected not because I failed in the examination, but because this course was designated only for the hairdressers in England, as I was informed later on. At this stage, I got really upset, because despite the fact that I have passed the examination and achieved great results, they didn’t offer me the opportunity to proceed. Thus, I sent an email to the competent party insisting that it was unfair to take such a decision and objecting to the fact that they made me sit for the test knowing in advance that my candidature is rejected. I think my persistence got me there, because I finally got an acceptance. I even graduated with 94%. The last day, the director came to me saying, “Did you notice that you were the 11th student on the course this year?” I said, “so what?” He answered, “We usually take 10 people only since it’s an intensive course and you were an exception, very well done, I am proud of you!” I will never forget those words. I will never forget the tough moments when I saw some people leaving the course crying, while I had the chance to continue till the end. I am definitely proud of such an achievement.

4. Your father Younes Eid runs a really well known Salon in Beirut in Lebanon. You mentioned that he is your idol, the person who inspired you most. Tell us some things about him and what lessons did he teach you?

Yes, my father has always been my idol, at the very beginning; he taught me the modesty, an essential component for success, in addition to the hard work to achieve the goals. He used to tell me “no one is better than you Haysam, if something is doable, then you can do it!” I believe in these words and that’s how I have made it here so far.

5. Who is the most famous person that you ever took care in the Salon there?

For me, every client is famous; she comes to my salon to make her feel famous. She comes to me to take good care of her beauty and to give her all the needed professional attention and advice. This is hairdressing. For me, the hairdresser is a physician. A client wouldn’t go to the hairdresser if she hasn’t a problem with her hair, and by fixing this problem, you should make her happy, satisfied and self confident, because she wears her hair every day. If she doesn’t like it, she can’t take it off! I believe I got the trust of all my clientele, and I have taken care not only many people well known in the art field, but also of famous men and women in the high class society, but I prefer not to mention their names as respect for their privacy.

6. You grew up in Beirut. May you describe us the neighborhood where you spend your childhood?

I was born and I grew up in Sidon (Saida in Arabic), the capital of the South of Lebanon; I lived in that town until I changed school and moved to Beirut. Saida is a small city, where people know each other. It is surrounded by beautiful orchards of oranges, lemon, banana and loquat trees. I lived a beautiful childhood with my family and school friends.

7. What your country, Lebanon, means for you?

Lebanon is home for me, it’s where I belong, where I was raised and where my best memories are. It’s where I got my education and culture.

8. At this moment you have created your own brand, EIDEAL (www.eidealonline.com) in Dubai, United Arab Emirates. Tell us some things about your company.

EIDEAL™ is a leading appliance and hair accessories brand known in the MENA region, setting new standards for professional hair care in the beauty industry. EIDEAL is growing at against-the-odds pace since it reflects our own story, heritage and search for excellence and idealism as well as the professionals’ needs for a better quality tools for their salons. With a wide range of styling tools, EIDEAL offers its customers everything they need, to innovate hairstyles easily and quickly in the comfort of their own home. The brand became a sensation in the market; Professional hairdressers are more and more interested in buying it for salon use and for retail purposes. The current items include a vast selection of Hair Dryers, Straightening Irons, Curling Irons, Hair Brushes, Hair Clippers, Hair Scissors and other various hair related accessories. EIDEAL R&D team is working day and night to design new exciting and creative tools to improve the performance of hair professionals and satisfy the needs of all women striving for beauty.

EIDEAL™ – Excellently IDEAL!

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

9. How the idea of your company came in your mind?

I joined university to major in Business Management and I learned to combine the artistic and creative sense with my entrepreneurial and managerial capacities. My vision was to create a brand for my own salon use, as to complete the march of my father, the designer and creator of a small range of personal use brushes, and to take it to a higher and more developed level. Thus, it is only through holding to this vision, that my work and accomplishment were brought into manifestation. However, my ambitions were limitless and my dreams were ever growing. Charged with enthusiasm and backed up by persistence, I decided to establish EIDEAL™; a brand combining my name with idealism and specialized in hair appliances, accessories, brushes and scissors for professional hair salons. In fact, the idea of EIDEAL™ came to my mind in 2008, started with one product and didn’t take long to expand and cover a wide range of products.

10. What kind of difficulties you faced in your early beginning? May you share us some experiences from that time?

Difficulties are always there at the beginning, especially when you start something from scratch, I built the brand from zero, coming up with the name, concept, products, designs, technology, etc…, and I set up the whole team and distribution channel, trying to convince people about the brand, product and quality. But we finally got to the point where people loved the brand and trusted it.

11. What is your vision for EIDEAL?

Currently, EIDEAL™, the pioneer hair appliances and accessories brand in the region is growing at a very fast pace, thanks to the creative designs and first-class techniques used to provide the customers with great products and unsurpassed services. This is just the beginning of a long promising future in the beauty field; I will always dedicate my creativity and technical hair skills, sense of innovation and the world’s most refined techniques to develop my brand to be Excellent and IDEAL.

12. Dubai is a place where a lot of global celebrities are choosing either to live or to visit. Do you believe that this city may play a major role in the future of the beauty industry?

Absolutely with all what we’ve seen so far in Dubai, I believe everything is doable.  In fact, it is a favorable place for the businesses prosperity. Dubai is a very modern and flourishing city and I am sure that it will play a major role in the future of the beauty industry as in other fields because it is becoming the hub of development in the region.

13. Do you have any expression that represents the way you live?

I can make it…

14. Has your life been different than you have imagined?

I don’t think my life has been so different than I have always imagined. But definitely it was affected in a way or another by different factors. I am definitely still heading to my main goal and objective set from the very beginning. However, I had to change some tactics to get there, and hopefully I will make it!

15. If you could have the chance to do the hair stylist of a celebrity, who this one would be and why?

I would like to do the hair of Penelope Cruz.

I personally love simplicity and I find her simple yet so attractive, charming, elegant and sexy.

16. In order to close this interview, will you tell us how you define beauty?

Numerous are the magazines featuring the most beautiful people in the world, and they are all trying to answer this question “What is beauty?” In fact it’s very simple; beauty is the combination of qualities pleasing the aesthetic senses and especially the sight.

 

Soft Short Waves for Winter by EIDEAL™

Get Anne Hathaway the Soft short waves for Winter

Anne Hathaway

Anne Hathaway

This season it’s all about the soft short waves! Below are a few steps to create the best soft short waves look!

First and foremost, you must blow-dr your hair for ultimate results. Apply some hairspray to protect your hair from the hairdryer’s heat.

The next step would be to section your hair, which you can do by placing your thumbs above your ears and drawing a line around the back of your head until your thumbs meet. After that, simply gather the hair above your thumbs and clip it out of the way.

Then, separation your hair into 3 sections, and lightly mist each one with some more hairspray for longer lasting waves. Place E-PRO ELEGANT CURLING IRONS by EIDEAL™

 in at the roots and start rotating it and slowly gliding it through the hair until you reach the end. Catch each hair section as it falls, and then twist it around your finger loosely so as to define the wave.

The same technique should be used for the rest of your hair. If you like to create a straighter root area, just insert the irons and smooth the hair down, starting the wave at your desired point. Finish off your hairstyle with a little bit more hairspray to make sure the waves will hold better.

Expert tip: for a more natural look, run your fingers through the waves to separate and define them, thus creating a gorgeous bouncy finish.

For Beautiful Soft Short waves you can use E-PRO ELEGANT CURLING IRONS by EIDEAL™

E-PRO ELEGANT CURLING IRONS by EIDEAL™

E-PRO ELEGANT CURLING IRONS by EIDEAL™

E-PRO ELEGANT CURLING IRONS are the only curling irons you need to create everything from romantic wispy to lush cascading curls for an indelibly dramatic effect. Our one-and-only curling irons give you the maximum negative ionic and far infrared impact of a Tourmaline-infused ceramic barrel, heater, and clamp, locking in moisture and color for curls that radiate with a healthy luster. Plus, our patented double-heater ensures lightning-fast heating and long-lasting heat retention so that your gorgeous new curls will stay fresh and bouncy all day long.
E-PRO Tourmaline Ceramic Curling Irons take curling irons to the next level by adding Tourmaline negative ion technology. Use of 100% crushed Tourmaline jewels ensures the most negative ions and far infrared heat and the healthiest, sleekest results.
Nano ALLOY Technology is EIDEAL™ advanced combination of three distinct nano technologies (Nano Ti+Nano TiO2+Nano Ag) which result in unmatched styling and health benefits for your hair. Nano Titanium enhances the ionic effect, allowing the hair to absorb more moisture for superior conditioning and shine. Nano Titanium Oxide helps remove chemical pollutants and toxics which build up in your hair from normal exposure to the elements. Finally Nano Silver removes harmful or damaging bacteria from the hair. The moisturizing elements of Titanium work together with the cleansing and purifying characteristics of Titanium Oxide and Silver to leave your hair healthier, shinier and more vibrant. Experience the benefits of Nano Technology for yourself. All E-PRO Curling Irons offer the flexibility of a variable heat control reaching a maximum of 210 degrees C.
Design And Technology By EIDEAL™, Made in Korea.

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Men’s Haircuts: How to Have the Perfect Hairstyle by EIDEAL™

You probably think that men’s haircuts are not something you could create a buzz about, unlike women’s hairstyles. Well, think again, because nowadays men are becoming more self-conscious and spending more and more time in front of the mirror!

Choosing the best men’s haircut isn’t as easy as it may seem. Imitating celebrities and being inspired by their hairstyles is surely a good start. However, your idol’s haircut might not suit you as you could have a different style and a different face shape. This is why it is best to start by specifying what shape your face is, and then you could look for the perfect haircut to suit that shape, and magazines and websites are full of ideas! Going from there, you could narrow your search down to the hairstyles that suit your face shape, and then pick the one haircut that you find perfectly matches your personality and style. You sure won’t go wrong if you follow these simple guidelines!

Men’s Haircuts by EIDEAL™

Men’s Haircuts by EIDEAL™

 

Men’s Haircuts by EIDEAL™

Men’s Haircuts by EIDEAL™

 

Men’s Haircuts by EIDEAL™

Men’s Haircuts by EIDEAL™

 

 

For men haircuts you can use EIDEAL™ Swiftblade Hair Clipper

Swiftblade Specifications:
• Precision ceramic working blade
• Suit for professional and home use
• Combs 9/12mm, 3/6mm, trimming comb attached to cut different length of hair
• Extra accessories: lubricating oil, clean brush, adaptor for European spec.
• Easy grip design
• Rubber Touch Finish
Design And Technology By EIDEAL™, Made in Taiwan.

 

EIDEAL™ Swiftblade Hair Clipper

EIDEAL™ Swiftblade Hair Clipper