Tag Archive | hair products

Ionic Technology – EIDEAL’s Secret to Beautiful Hair


Ionic technology seems to be the current buzzword in the world of hair, but what does that mean for you?

Ions are quite a complex notion, so a simple way to understand them is to imagine holding your hair next to a balloon. Suddenly your hair becomes full of static and sticks up. This is because the balloon, which is full of positively charged ions pulls away the negative ions and leaves your hair with a positive charge, which in turn causes the static and frizz. Positive ions are created as a result of friction so this same ‘balloon effect’ can occur in our day-to-day lives, as a result of air conditioning, contact with man-made fibers, air pollution, brushing or towel drying, which isn’t ideal for those of us who crave frizz-free locks!

This is where ionic technology comes in to its own. Ionic hairdryers emit negatively charged ions to act as a neutralizer for the positively charged ions in the hair.  In doing so ionic technology eliminates static and frizz and tightens the cuticle layer to preserve the natural oils in the hair shaft, helping to maintain your hair’s natural strength and shine.

As a bonus, ionic technology also speeds up drying time. The negative ions help to break apart the water molecules in wet hair, lock in moisture and allow for a much faster drying time, without causing the heat damage previously associated with other hairdryers.

Try: EIDEAL’s new eionic hairdryer reduces dry time and infuses vital humidity to dry even the most fragile hair leaving it visibly soft and shiny. It is also one of the few hairdryers that features low EMF technology to ensure the safety of the user!

Multitasking Miracle- the Many uses of your Amazon Keratin Argan Oil


Unless you’ve been hiding in a closet somewhere, using twigs to style your hair, you will have heard about Argan Oil and it’s hair transforming properties. But did you know that your favorite hair treat could also be the perfect solution for de-cluttering your cabinet and simplifying your beauty routine?

Argan oil is produced from the kernels of the argan tree, which are found in the South West of Morocco. The extraction process is one of the main reasons that the natural argan oil found in your Amazon Keratin Argan Oil Serum is so valuable. Rather than using a mechanical process to open the argan nuts, local Berber women hand-crack the nuts in between two stones and hand-grind them using a stone grinder. It takes three days to produce just 1 liter of pure argan oil!
Argan oil is brimming with vitamins, minerals, essential fatty acids and anti-oxidants to boost  the overall health of your hair, but it’s also a great multitasker. Here are some of the best ways you can put your argan oil to good use and save yourself valuable pennies and cabinet space at the same time.
1) Hair Styling Serum – After washing your hair, add a few drops of your argan oil serum to wet hair before styling. This not only protects your hair from the heat, it also eliminates frizz and keeps your hair looking shiny and healthy. If you like to straighten or curl your hair, argan oil serum is the perfect ingredient applied to dry hair to ensure your hair stays protected. Your sleek style will last until your next wash.
2) A Conditioning Booster – Mix a little argan oil with your usual hair conditioner. Leave it to soak in for half an hour, focusing especially on the ends of your hair for a deep treatment.
3) Overnight Hair Treatment – If your hair is needing a little extra TLC (especially in these hot summer months) you should use your argan oil as an overnight treatment. Rub a generous amount of argan oil into your hair, paying extra attention to the ends and scalp. Wrap your hair in a scarf or use a shower-cap to protect your pillow and leave it to work its magic whilst you get some sleep. Wake up and wash your hair to reveal healthy, gleaming locks!
4) Leave-in Conditioner – Rather than splashing your cash on a leave-in conditioner, use your argan oil to nourish your hair. After washing your hair add a few drops of argan oil to the damp ends to lock moisture into dry or damage hair. This tip works especially well for those who use heated tools on a regular basis.
5) One for the Nails – At EIDEAL we’re usually all about the hair, but we simply couldn’t resist sharing this handy tip with you. To soften your cuticles and encourage your nails to grow, rub a small amount of your argan oil serum into your cuticles.

EIDEAL’s Ahlan competition!

ImageOne of our favorite things to do at EIDEAL is meet our fans, so we were delighted when we got the chance to catch up with the winner of our joint competition with Ahlan! magazine & deliver her prizes in person!

The EIDEAL hamper featured a range of EIDEAL classics including one of our most popular hair tools, TwinFusion. It’s unique design is ideal for curling, straightening and waving the hair and it’s coated with white diamonds so there’s no damage to the hair! Perfect for those girls who can’t decide which hairstyle they like best! We also added one of our SilenForce hairdryers as it’s a favorite among our salons and customers. SilenForce uses ionic technology to eliminate frizz and reduce drying time so it’s great for girls on the go. It is also one of the only hairdryers available that features Low EMF technology, which means that the user is protected from the harmful effects associated with many hairdryers! Phew!

Lauren was chosen from the thousands of entrants to win the EIDEAL hair treats, so we popped into her office in Jebel Ali to congratulate & meet her in person. Look at that smile! We think she’s pleased!


BeautyWorld ME 2013

Image Wow! Last week was certainly a busy week for Team EIDEAL! We were lucky enough to be exhibiting at the BeautyWorld Middle East exhibition in Dubai’s World Trade Center and what a whirlwind of hair, nails, make-up and perfume it was!

We always get really excited in the weeks leading up to BeautyWorld as we know we can catch up with all our existing fans and make some new ones!

ImageWe offered our visitors the chance to test out EIDEAL’s range of hairtools at the stand and even revamped some hair dos along the way! We were super excited to have our Amazon Keratin experts all the way from Miami join us at the stand to show the crowds how it’s done with their live keratin demonstrations! Check out the difference our keratin makes – from coarse, frizzy hair to sleek and straight in just a few hours, and the huge plus with Amazon Keratin is that it’s gentle so there’s no tears or unpleasant fumes!

Image We also launched two fabulous new products at the event that we have been struggling to keep a secret for the last few months! For those of you who couldn’t make it to BeautyWorld – check them out:


These are our new premium cutting scissors, handmade in Japan! We have been working on the design of these scissors for sometime now to ensure that they are just right, we even have a smaller pair specifically designed for female hairstylists!

They’re made from rare Japanese cobalt which makes them durable and precise! Perfect for hairstylists who have a premium image to maintain!


FacePro is such a brilliant yet simple idea – we’re amazed it hasn’t been thought of before! It’s a thin protective shield that protects the face from hair Clippings, perfect for stylists and customers. The thin, soft film is an easy-to-use facial shield whilst cutting, treating, blow-drying or coloring hair.

We know there’s nothing worse than sitting for hours whilst we’re getting our highlights done – not being able to see a thing! We’ll be sure we ask our stylist for FacePro, so we can read a mag in comfort next time we’re in the salon!


Haysam’s Pro Hair Tips for Summer – Blowdry Cool


      This week EIDEAL’s Haysam talks turning down the heat!

      Summer is the perfect time to take the heat down on your dryer. Try using medium heat on your hair-dryer, rather than high heat. It will only takes about three to four minutes longer, but it’s so much healthier for your hair. At the weekend, if you have a lot of time, blow-dry with  a cold air shot. This stops the hair producing as much oil, so your blow-dry will remain light and airy.

Haysam’s Pro Hair Tips for Summer – Argan Oil Over Night

     ImageAs  a former hairstylist, Haysam knows how important it is to maintain a healthy hair condition – It doesn’t matter how good your cut or style is, if your hair isn’t healthy, you’ll be left looking deflated!

        Left over night our Amazon Keratin Argan Oil Serum is a miracle worker! If you suffer from a summertime dry scalp you should work the serum into the cuticles as well. Wash out the following day with a gentle (sulfate-free!) shampoo and repeat once or twice a week for irresistibly silky, smooth hair, all summer long!

Natural Beauty… Redefined!

Every girl and woman loves looking good and does anything to look good! Whether they want to look like the next Claudia Schiffer or the next Angelina Jolie, they would try anything. Well we have one address to make every girl/woman’s dream come true!

HairStylist_Younes Eid _ Photographer _ Hicham EID

HairStylist_Younes Eid _ Photographer _ Hicham EID

Younes Eid is second to none when it comes to hairstyling. One look at the model and you can notice the stunning yet practical hairstyle that every woman can rock. A simple example of an inspiration with no limits, Younes Eid knows how to make a woman look feminine, sensitive, elegant and radiant, or even be bolder depending of the hair style! The lovely light simple curls give a sense of natural normal hair put up in style! Younes Eid is here to guide every woman/girl to the elegance and renewal, as much as their personality and style allow it. Younes Eid used EIDEAL™ hair curler and Eionic hair dryer to make his vision come to life.

Lebanese haridresser Younes Eid

Lebanese haridresser Younes Eid

E-CURLER  by EIDEAL™ Hair Tools

E-CURLER by EIDEAL™ Hair Tools

Defining natural beauty often comes with natural colors, adding more beauty to an elegant woman. Hala Ajam knows how to bring the Aphrodite in every woman! The model’s makeup is a beautiful combination of light colored blush, cherry pink lipstick natural skin color eye shadow and black eye liner with black mascara. Looking naturally beautiful with pinkish shy cheeks that bring out femininity and sensitivity; that sure is enough to make any man’s heart melt!

In order to admire a beautiful model with amazing hairstyle and makeup, Hicham Eid shed the light on the sensual aspect of the model, highlighting her attractive face and her spontaneous femininity. Soft to the eye of the viewer, this photo has all the elements to make one stare at it for long!

Natural beauty and femininity seen from different angles and with different eyes, the eye of the hairstylist, the makeup artist and the photographer, all making one woman, one photo a perfect work of art!

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EIDEAL™: Rod-Curler

In this video, you will see how the EIDEAL™ Rod Curler works and the amazing results it gives in no time.

You see a model with straight hair that gets sexy curly locks using the Rod Curler. The before and after shots are simply stunning!

Also featured in the video are Hollywood starts Rihanna and Beyonce who are best known for rocking the sexy curls like no other!

EIDEAL™: Rod-Curler

EIDEAL™: Rod-Curler

EIDEAL™: Rod-Curler

• Super Smooth Ceramic Coated plate for effortless Curling, greater durability and exceptional thermal conductivity.
• Digital Temperature Control for precise finishing on all hair types.
• Fast Heat Up – Maximum Temperature 230⁰C / 446⁰F.
• Infrared heat emission to protect hair luster and moisture.
• Curl and Wave for the ultimate in styling versatility.

Design And Technology By EIDEAL™, Made in P.R.C

Beyonce in  long curly hairstyle

Beyonce in long curly hairstyle

Rihanna in short curly hairstyle

Rihanna in short curly hairstyle

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Get your Halloween Hairstyle Finish with EIDEAL™

Halloween is just around the corner and this means it’s time for some fun while experimenting with different looks for your favorite costumes.

We at EIDEAL™ can help you get your perfect hairstyle finish for the costume you’ve chosen, whether a scary, original, cool or funky look.

1- Looking for a scary hairdo this Halloween? Just consider straightening your hair with the EIDEAL™ flat iron or Twin fusion flat iron at the roots and at the ends, and then follow with the crumpy crimping iron on just the middle part. This look would suit any creepy costume you go for. We’ve got the chills already!

2- If Halloween was another occasion for you to get all creative, then our EIDEAL™ E-curler  curling iron is all you need to get those cute curls going! If you want to go for the Desperate Housewife costume, simply backcomb your curly locks and put a ton of spray so that your hair holds! Now it’s time to put on your sexy 50’s inspired dress and hold a rubber dead chicken in one hand and a fake blood-stained knife in the other!

3- Another cool costume for Halloween is the Star Wars look, perfect for women with super long hair. Just get your hair straightened using the EIDEAL™ Diamonsilk flat iron or Twin fusion flat iron and then center part it. Get a few ribbons and tie them into your parted hair after slicking it down, as shown in the picture. Now you’re ready to put on your Renaissance outfit and voilà!

4- If you have short hair and think that Halloween is all about the funky hairstyles, then you need lots of hair products. Blow-dry your hair out with a flip using the EIDEAL™ hair dryer Silent Force after applying mousse or gel. Then, tease the roots so that ends stand up straight. To pinch the ends into points, you’ll need pomade wax. Finish off with a whole lot of spray!

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Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

  1. Haysam you are a young and ambitious person doing business in the beauty industry. How come you chose this sector?

I was raised in a family where Art and Beauty are major. Mr. Younes Eid, my father, is one of the most famous hairdressers worldwide and the owner of Salon YOUNES EID the 3rd Best Salon in the World as ranked by ESTETICA Design in 2005. In fact, he is not only a hair stylist, but also a painter. My talents, ability and proficiency flourished owing to his constant support and back up. He granted me his good taste and savoir-faire in the world of beauty, and he still inspires me in each and every step toward success and special achievements. I myself won the first award of Fabriano painting competition at school, when my artistic tendency was discovered.

2. As far as we know you started your career after graduating from the worlds’ greatest hairstylist academy in London. Share with us your experience there.

After finishing school, it was the time to take a major decision in my life: shall I join university as most of people do or follow the path I finally chose? At that time, everything was just a simple idea I had to share at some point with my family before taking the final decision. For me, I always wanted to do something different; I don’t necessarily mean by different something that no one ever did, yet different is to have a unique twist. I thought I would do it the other way around; I would learn hairdressing at a young age and then join the university. On one hand, my father disagreed since he never expected nor wanted me to become a hairdresser; on the other, my mother supported me to the end and advised me to follow my instinct. Therefore, after convincing my father, I decided to join the world’s greatest hairstyling academy in London, where I completed my cutting and styling studies and accomplished TONI&GUY Cut & Color NVQ course (in 2004). I went to London when I was a kid, and this country played a major role in my life: I found out a lot about different cultures and people where I learned how to be completely independent. When I first joined the academy, it was weird to have student from abroad since the majority of students came from England itself. I had to work hard and to prove myself. And I did it. I still remember the last day of the graduation when I did a photo shoots for the models; I made every possible effort and I used all my skills to succeed. My goal that day was to surprise my father who couldn’t attend the graduation. I also owe my mother this success for being present besides me on my graduation day and for doing the makeup for the models; it is noteworthy that makeup was her passion and so art runs in the family. Finally I came back to Lebanon with a pleasant and rich portfolio, from which many pictures are picked up for the salon ads.

3. Up to now you are the only hair stylist in the Middle East region that you successfully completed the prestigious L’Oreal Professional Specialist Degree. What does this means for you?

Being the only hair stylist in the Middle East to have successfully completed the prestigious L’Oreal Professional Color Specialist Degree means a lot to me, especially that it wasn’t easy to get there. I first had to sit for an entrance examination to ensure that I enjoy the right level. I was first rejected not because I failed in the examination, but because this course was designated only for the hairdressers in England, as I was informed later on. At this stage, I got really upset, because despite the fact that I have passed the examination and achieved great results, they didn’t offer me the opportunity to proceed. Thus, I sent an email to the competent party insisting that it was unfair to take such a decision and objecting to the fact that they made me sit for the test knowing in advance that my candidature is rejected. I think my persistence got me there, because I finally got an acceptance. I even graduated with 94%. The last day, the director came to me saying, “Did you notice that you were the 11th student on the course this year?” I said, “so what?” He answered, “We usually take 10 people only since it’s an intensive course and you were an exception, very well done, I am proud of you!” I will never forget those words. I will never forget the tough moments when I saw some people leaving the course crying, while I had the chance to continue till the end. I am definitely proud of such an achievement.

4. Your father Younes Eid runs a really well known Salon in Beirut in Lebanon. You mentioned that he is your idol, the person who inspired you most. Tell us some things about him and what lessons did he teach you?

Yes, my father has always been my idol, at the very beginning; he taught me the modesty, an essential component for success, in addition to the hard work to achieve the goals. He used to tell me “no one is better than you Haysam, if something is doable, then you can do it!” I believe in these words and that’s how I have made it here so far.

5. Who is the most famous person that you ever took care in the Salon there?

For me, every client is famous; she comes to my salon to make her feel famous. She comes to me to take good care of her beauty and to give her all the needed professional attention and advice. This is hairdressing. For me, the hairdresser is a physician. A client wouldn’t go to the hairdresser if she hasn’t a problem with her hair, and by fixing this problem, you should make her happy, satisfied and self confident, because she wears her hair every day. If she doesn’t like it, she can’t take it off! I believe I got the trust of all my clientele, and I have taken care not only many people well known in the art field, but also of famous men and women in the high class society, but I prefer not to mention their names as respect for their privacy.

6. You grew up in Beirut. May you describe us the neighborhood where you spend your childhood?

I was born and I grew up in Sidon (Saida in Arabic), the capital of the South of Lebanon; I lived in that town until I changed school and moved to Beirut. Saida is a small city, where people know each other. It is surrounded by beautiful orchards of oranges, lemon, banana and loquat trees. I lived a beautiful childhood with my family and school friends.

7. What your country, Lebanon, means for you?

Lebanon is home for me, it’s where I belong, where I was raised and where my best memories are. It’s where I got my education and culture.

8. At this moment you have created your own brand, EIDEAL (www.eidealonline.com) in Dubai, United Arab Emirates. Tell us some things about your company.

EIDEAL™ is a leading appliance and hair accessories brand known in the MENA region, setting new standards for professional hair care in the beauty industry. EIDEAL is growing at against-the-odds pace since it reflects our own story, heritage and search for excellence and idealism as well as the professionals’ needs for a better quality tools for their salons. With a wide range of styling tools, EIDEAL offers its customers everything they need, to innovate hairstyles easily and quickly in the comfort of their own home. The brand became a sensation in the market; Professional hairdressers are more and more interested in buying it for salon use and for retail purposes. The current items include a vast selection of Hair Dryers, Straightening Irons, Curling Irons, Hair Brushes, Hair Clippers, Hair Scissors and other various hair related accessories. EIDEAL R&D team is working day and night to design new exciting and creative tools to improve the performance of hair professionals and satisfy the needs of all women striving for beauty.

EIDEAL™ – Excellently IDEAL!

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

9. How the idea of your company came in your mind?

I joined university to major in Business Management and I learned to combine the artistic and creative sense with my entrepreneurial and managerial capacities. My vision was to create a brand for my own salon use, as to complete the march of my father, the designer and creator of a small range of personal use brushes, and to take it to a higher and more developed level. Thus, it is only through holding to this vision, that my work and accomplishment were brought into manifestation. However, my ambitions were limitless and my dreams were ever growing. Charged with enthusiasm and backed up by persistence, I decided to establish EIDEAL™; a brand combining my name with idealism and specialized in hair appliances, accessories, brushes and scissors for professional hair salons. In fact, the idea of EIDEAL™ came to my mind in 2008, started with one product and didn’t take long to expand and cover a wide range of products.

10. What kind of difficulties you faced in your early beginning? May you share us some experiences from that time?

Difficulties are always there at the beginning, especially when you start something from scratch, I built the brand from zero, coming up with the name, concept, products, designs, technology, etc…, and I set up the whole team and distribution channel, trying to convince people about the brand, product and quality. But we finally got to the point where people loved the brand and trusted it.

11. What is your vision for EIDEAL?

Currently, EIDEAL™, the pioneer hair appliances and accessories brand in the region is growing at a very fast pace, thanks to the creative designs and first-class techniques used to provide the customers with great products and unsurpassed services. This is just the beginning of a long promising future in the beauty field; I will always dedicate my creativity and technical hair skills, sense of innovation and the world’s most refined techniques to develop my brand to be Excellent and IDEAL.

12. Dubai is a place where a lot of global celebrities are choosing either to live or to visit. Do you believe that this city may play a major role in the future of the beauty industry?

Absolutely with all what we’ve seen so far in Dubai, I believe everything is doable.  In fact, it is a favorable place for the businesses prosperity. Dubai is a very modern and flourishing city and I am sure that it will play a major role in the future of the beauty industry as in other fields because it is becoming the hub of development in the region.

13. Do you have any expression that represents the way you live?

I can make it…

14. Has your life been different than you have imagined?

I don’t think my life has been so different than I have always imagined. But definitely it was affected in a way or another by different factors. I am definitely still heading to my main goal and objective set from the very beginning. However, I had to change some tactics to get there, and hopefully I will make it!

15. If you could have the chance to do the hair stylist of a celebrity, who this one would be and why?

I would like to do the hair of Penelope Cruz.

I personally love simplicity and I find her simple yet so attractive, charming, elegant and sexy.

16. In order to close this interview, will you tell us how you define beauty?

Numerous are the magazines featuring the most beautiful people in the world, and they are all trying to answer this question “What is beauty?” In fact it’s very simple; beauty is the combination of qualities pleasing the aesthetic senses and especially the sight.