Tag Archive | hair products

Ionic Technology – EIDEAL’s Secret to Beautiful Hair


Ionic technology seems to be the current buzzword in the world of hair, but what does that mean for you?

Ions are quite a complex notion, so a simple way to understand them is to imagine holding your hair next to a balloon. Suddenly your hair becomes full of static and sticks up. This is because the balloon, which is full of positively charged ions pulls away the negative ions and leaves your hair with a positive charge, which in turn causes the static and frizz. Positive ions are created as a result of friction so this same ‘balloon effect’ can occur in our day-to-day lives, as a result of air conditioning, contact with man-made fibers, air pollution, brushing or towel drying, which isn’t ideal for those of us who crave frizz-free locks!

This is where ionic technology comes in to its own. Ionic hairdryers emit negatively charged ions to act as a neutralizer for the positively charged ions in the hair.  In doing so ionic technology eliminates static and frizz and tightens the cuticle layer to preserve the natural oils in the hair shaft, helping to maintain your hair’s natural strength and shine.

As a bonus, ionic technology also speeds up drying time. The negative ions help to break apart the water molecules in wet hair, lock in moisture and allow for a much faster drying time, without causing the heat damage previously associated with other hairdryers.

Try: EIDEAL’s new eionic hairdryer reduces dry time and infuses vital humidity to dry even the most fragile hair leaving it visibly soft and shiny. It is also one of the few hairdryers that features low EMF technology to ensure the safety of the user!

Multitasking Miracle- the Many uses of your Amazon Keratin Argan Oil


Unless you’ve been hiding in a closet somewhere, using twigs to style your hair, you will have heard about Argan Oil and it’s hair transforming properties. But did you know that your favorite hair treat could also be the perfect solution for de-cluttering your cabinet and simplifying your beauty routine?

Argan oil is produced from the kernels of the argan tree, which are found in the South West of Morocco. The extraction process is one of the main reasons that the natural argan oil found in your Amazon Keratin Argan Oil Serum is so valuable. Rather than using a mechanical process to open the argan nuts, local Berber women hand-crack the nuts in between two stones and hand-grind them using a stone grinder. It takes three days to produce just 1 liter of pure argan oil!
Argan oil is brimming with vitamins, minerals, essential fatty acids and anti-oxidants to boost  the overall health of your hair, but it’s also a great multitasker. Here are some of the best ways you can put your argan oil to good use and save yourself valuable pennies and cabinet space at the same time.
1) Hair Styling Serum – After washing your hair, add a few drops of your argan oil serum to wet hair before styling. This not only protects your hair from the heat, it also eliminates frizz and keeps your hair looking shiny and healthy. If you like to straighten or curl your hair, argan oil serum is the perfect ingredient applied to dry hair to ensure your hair stays protected. Your sleek style will last until your next wash.
2) A Conditioning Booster – Mix a little argan oil with your usual hair conditioner. Leave it to soak in for half an hour, focusing especially on the ends of your hair for a deep treatment.
3) Overnight Hair Treatment – If your hair is needing a little extra TLC (especially in these hot summer months) you should use your argan oil as an overnight treatment. Rub a generous amount of argan oil into your hair, paying extra attention to the ends and scalp. Wrap your hair in a scarf or use a shower-cap to protect your pillow and leave it to work its magic whilst you get some sleep. Wake up and wash your hair to reveal healthy, gleaming locks!
4) Leave-in Conditioner – Rather than splashing your cash on a leave-in conditioner, use your argan oil to nourish your hair. After washing your hair add a few drops of argan oil to the damp ends to lock moisture into dry or damage hair. This tip works especially well for those who use heated tools on a regular basis.
5) One for the Nails – At EIDEAL we’re usually all about the hair, but we simply couldn’t resist sharing this handy tip with you. To soften your cuticles and encourage your nails to grow, rub a small amount of your argan oil serum into your cuticles.

EIDEAL’s Ahlan competition!

ImageOne of our favorite things to do at EIDEAL is meet our fans, so we were delighted when we got the chance to catch up with the winner of our joint competition with Ahlan! magazine & deliver her prizes in person!

The EIDEAL hamper featured a range of EIDEAL classics including one of our most popular hair tools, TwinFusion. It’s unique design is ideal for curling, straightening and waving the hair and it’s coated with white diamonds so there’s no damage to the hair! Perfect for those girls who can’t decide which hairstyle they like best! We also added one of our SilenForce hairdryers as it’s a favorite among our salons and customers. SilenForce uses ionic technology to eliminate frizz and reduce drying time so it’s great for girls on the go. It is also one of the only hairdryers available that features Low EMF technology, which means that the user is protected from the harmful effects associated with many hairdryers! Phew!

Lauren was chosen from the thousands of entrants to win the EIDEAL hair treats, so we popped into her office in Jebel Ali to congratulate & meet her in person. Look at that smile! We think she’s pleased!


BeautyWorld ME 2013

Image Wow! Last week was certainly a busy week for Team EIDEAL! We were lucky enough to be exhibiting at the BeautyWorld Middle East exhibition in Dubai’s World Trade Center and what a whirlwind of hair, nails, make-up and perfume it was!

We always get really excited in the weeks leading up to BeautyWorld as we know we can catch up with all our existing fans and make some new ones!

ImageWe offered our visitors the chance to test out EIDEAL’s range of hairtools at the stand and even revamped some hair dos along the way! We were super excited to have our Amazon Keratin experts all the way from Miami join us at the stand to show the crowds how it’s done with their live keratin demonstrations! Check out the difference our keratin makes – from coarse, frizzy hair to sleek and straight in just a few hours, and the huge plus with Amazon Keratin is that it’s gentle so there’s no tears or unpleasant fumes!

Image We also launched two fabulous new products at the event that we have been struggling to keep a secret for the last few months! For those of you who couldn’t make it to BeautyWorld – check them out:


These are our new premium cutting scissors, handmade in Japan! We have been working on the design of these scissors for sometime now to ensure that they are just right, we even have a smaller pair specifically designed for female hairstylists!

They’re made from rare Japanese cobalt which makes them durable and precise! Perfect for hairstylists who have a premium image to maintain!


FacePro is such a brilliant yet simple idea – we’re amazed it hasn’t been thought of before! It’s a thin protective shield that protects the face from hair Clippings, perfect for stylists and customers. The thin, soft film is an easy-to-use facial shield whilst cutting, treating, blow-drying or coloring hair.

We know there’s nothing worse than sitting for hours whilst we’re getting our highlights done – not being able to see a thing! We’ll be sure we ask our stylist for FacePro, so we can read a mag in comfort next time we’re in the salon!


Haysam’s Pro Hair Tips for Summer – Blowdry Cool


      This week EIDEAL’s Haysam talks turning down the heat!

      Summer is the perfect time to take the heat down on your dryer. Try using medium heat on your hair-dryer, rather than high heat. It will only takes about three to four minutes longer, but it’s so much healthier for your hair. At the weekend, if you have a lot of time, blow-dry with  a cold air shot. This stops the hair producing as much oil, so your blow-dry will remain light and airy.

Haysam’s Pro Hair Tips for Summer – Argan Oil Over Night

     ImageAs  a former hairstylist, Haysam knows how important it is to maintain a healthy hair condition – It doesn’t matter how good your cut or style is, if your hair isn’t healthy, you’ll be left looking deflated!

        Left over night our Amazon Keratin Argan Oil Serum is a miracle worker! If you suffer from a summertime dry scalp you should work the serum into the cuticles as well. Wash out the following day with a gentle (sulfate-free!) shampoo and repeat once or twice a week for irresistibly silky, smooth hair, all summer long!

Natural Beauty… Redefined!

Every girl and woman loves looking good and does anything to look good! Whether they want to look like the next Claudia Schiffer or the next Angelina Jolie, they would try anything. Well we have one address to make every girl/woman’s dream come true!

HairStylist_Younes Eid _ Photographer _ Hicham EID

HairStylist_Younes Eid _ Photographer _ Hicham EID

Younes Eid is second to none when it comes to hairstyling. One look at the model and you can notice the stunning yet practical hairstyle that every woman can rock. A simple example of an inspiration with no limits, Younes Eid knows how to make a woman look feminine, sensitive, elegant and radiant, or even be bolder depending of the hair style! The lovely light simple curls give a sense of natural normal hair put up in style! Younes Eid is here to guide every woman/girl to the elegance and renewal, as much as their personality and style allow it. Younes Eid used EIDEAL™ hair curler and Eionic hair dryer to make his vision come to life.

Lebanese haridresser Younes Eid

Lebanese haridresser Younes Eid

E-CURLER  by EIDEAL™ Hair Tools

E-CURLER by EIDEAL™ Hair Tools

Defining natural beauty often comes with natural colors, adding more beauty to an elegant woman. Hala Ajam knows how to bring the Aphrodite in every woman! The model’s makeup is a beautiful combination of light colored blush, cherry pink lipstick natural skin color eye shadow and black eye liner with black mascara. Looking naturally beautiful with pinkish shy cheeks that bring out femininity and sensitivity; that sure is enough to make any man’s heart melt!

In order to admire a beautiful model with amazing hairstyle and makeup, Hicham Eid shed the light on the sensual aspect of the model, highlighting her attractive face and her spontaneous femininity. Soft to the eye of the viewer, this photo has all the elements to make one stare at it for long!

Natural beauty and femininity seen from different angles and with different eyes, the eye of the hairstylist, the makeup artist and the photographer, all making one woman, one photo a perfect work of art!

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