Tag Archive | Hairdresser

Color Trends for Spring/Summer 2013

Thinking of revamping your color this summer? You’ve come to the right place! EIDEAL has all the hottest color trends to guide you to your new look!

ImageWarm Blonde

For years bright platinum blondes have reigned, but this season the SS’13 catwalks were full of warmer more natural looking blonde hues. Rosie Huntington-Whiteley’s color is perfect for a refreshing summers day look!

ImageSoft Tangerine

January Jones went from blonde bombshell to a fiery vixen with her color change this season. The star is just the latest in a long line of celebrities to adopt an orange tinge to their hair, others include Rachel McAdams, Emma Stone and Blake Lively.


Sombre (Soft Ombre!)

Following on from the wildly popular ombre trend of 2012, we have sombre. This is a more gradual and natural look, perfect for those who want to experiment with a color change (but not too much!). Nicole Richie embraces the trend here with an edgy bob.

ImageDeep Red

As tempting as it is to draw comparisons between Scarlett Johansson’s first name and her new ruby colored tones we will refrain. Redheads seem to be having the most fun recently, with red being the most popular color-change!

ImageHoney Highlights

Honey colored highlights are a great way to get in the spirit of summer. They work especially well on brunettes with a warm skin tone and instantly lift the complexion!

Haysam’s Pro Hair Tips for Summer – Carbonated Water Rinse

Image Want to know how you can combat frizz & hair fall from your fridge? EIDEAL’s Haysam shares a top celeb styling tip that doesn’t cost!

A well kept secret of many celebrities, that combats hair-loss in hard water areas and works wonders on curls! Carbonated or sparkling water reduces frizz because of its low pH level.  This is a good treatment for ladies with curly hair, because it will help to eliminate the frizz caused by humidity. After washing hair, give it a final rinse with carbonated or sparkling water.

EIDEAL does The Great Gatsby!

ImageAt EIDEAL we’re all about the glamor, so you can imagine our excitement at the new Hollywood release, The Great Gatsby. With a wardrobe designed by Miuccia Prada, jewelry by Tiffany & Co, and stunning 1920s hairstyles to match -what’s not to like! We are simply dying to share a bit of background info about our favorite Gatsby inspired hair dos with you!

6c8f41af-595b-4b48-baf5-abae4fc4617fwallpaper1920s Style

Hairstyles of the 1920s created more controversy than at any other time. The ‘roaring twenties’, as it’s often referred to, was a period of time after the war when women rebelled against traditional female stereotypes, cut their hair into short ‘bobs’ and went all out with the glamor (think beaded flapper dresses and glittering headdresses). Eyebrows were most certainly raised as women donned shorter dresses and stockings to compliment their new hairstyle. The traditional curvy, feminine aesthetic was out and more athletic figures were in! FACT: Did you know the ‘bobby pin’ was invented to keep 1920s bobbed hairstyles in place?

Finger Waves

Finger waves were the hallmark hairstyle of the 1920s. You were not a proper flapper girl without this do! Unsurprisingly, the style was created using the fingers and setting lotion to form a wave in the hair. As well as many fashion magazines and advertisements of the time, the likes of Coco Chanel began to ‘bob’  and wave their hair (a sure sign that this was an official trend). The wide spread popularity of such styles led to the development of new curling and perming techniques.

This style has since been embraced by the fashion industry and by  Hollywood glamor pack – you can often spot finger waves making their way down the red carpet! We particularly love Halle Berry’s modern interpretation of the look (above)!

57740db2-014c-4f62-8f89-2f673741a245wallpaperFaux Bob

Not all women of the 20s were so keen to lop their luscious locks off to make a statement, so a faux bob was the next best thing! Women with longer hair lengths would pin the ends under to give the illusion of shorter hair. Finger waves, curls and sparkling hair accessories were still the order of the day for women with long hair!

The beautiful Salma Hayek (above) gives a perfect example of how ladies with longer lengths can add some 1920s glamor to their look.

Which Curler Does What?

So you long for loose long curls like the Victoria’s Secret models, but you keep ending up with springy spirals? We think you may be using the wrong curler size!

There are several different sizes to choose from, which can be confusing! Each barrel size has its own unique finish, which can drastically effect the outcome and your desired look. So we have decided to take the hassle out of choosing and listed below each curler size and what it can be used for.


38T Big Curls & Salon Blow-driesImage

This is the largest curler with a 38mm barrel. It’s great for achieving  the very wide and thick curls we often see on Hollywood starlets such as Kim Kardashian. This curler is also perfect for achieving the Chelsea blow-dry look, but curling under the ends. This creates the illusion of volume and is great if you want to fake a salon blowout!


755e42f5-1057-4bbb-83c3-16bb677b2c24wallpaper32T Volume & Loose Luscious Locks 32T

This barrel size is ideal for loose, undone curls on longer hair lengths – perfect for those boho beauties amongst you! The 32mm barrel width is also great for achieving volume – check out Nicola Roberts’ bouncy auburn look we came across!


25T Glamor Curls25T

Perhaps the most popular barrel size, the 25T is the one you need for glamorous curls! Whether your hair is long or short you will be sure to get a gorgeous feminine curl from the 25mm barrel size.



19T Naturally Curly & Perfectly Defined

If you have naturally curly hair you will want a 19mm barreled curler like the 19T to ensure your curls are perfectly defined. We have seen a lot of shorted hair lengths with curls or waves recently, so we will call this a trend! This barrel size is crucial for shorter hair lengths that want gorgeous, defined curls.

EIDEAL’s – Top 5 Hair No Nos!

ImageSo, EIDEAL is great for giving you guys the best tips around to keep your hair in premium condition, but how about what you shouldn’t do?

Don’t worry we’ve covered that too! To avoid future hair disasters we have made a list of the top 5 hair ‘don’t dos’ to save your locks!

Image1) Using Dirty Styling Tools

It’s something we know we should do, but often gets neglected – remove all old hair from your brushes after each use! Make sure your brush is clean, as dirty surfaces are breeding grounds for bacteria – something you don’t want to carry around in your hair do!

EIDEAL advises that you rinse your brush in warm water with a gentle soap at least once a month to ensure your brush and your hair are squeaky clean. Be sure to replace your brushes  at least once a year too – your hair will thank you!


Image2) Ripping your Hair with Elastic

Warning! Before you tie your hair back with an elastic remember this – uncovered hair elastics will rip your hair! Take a closer look at it. If it’s not covered (ideally a continuous circle, without any metal showing), you shouldn’t use it. An uncovered elastic is no better than using a plain rubber band from your stationary kit!
Buy a high-quality hair band to keep your hair in one piece! NB. Whilst on the subject of bad hair tying practices – Do not tie wet hair. When wet your hair it’s at its weakest. The added pressure from the water and the traction could lead to hair fall.
Adult woman washing head
3) Over Washing your Hair
We all love that clean, freshly washed hair feeling, but did you know that over washing your mane is just as bad for it as not washing it often enough?

Tony Bou Khalil, senior stylist at Toni & Guy believes that, “Washing your hair too often strips your locks of their natural oils, which results in dry, damaged tresses.” This is particularly true for dry hair types, who should wait as long as possible between washes to let their natural oils penetrate the hair.

Over washing contributes to hair damage and loss, as we age this increases and can become noticeable. Wait as long as possible between washes to keep your hair in it’s natural state – if it’s looking oily try some dry shampoo, it will soak up the excess oil and mean you can wait longer between washes.

hair-split-ends4) Waiting too Long Between Trims

Split ends are nature’s way of telling you “honey, you need a trim”! It’s catch 22 – you want to grow your hair, but split ends actually impede hair growth and, if left unattended, cause the hair to split right up the follicle and break off!

It may sound strange, but the secret to long, luscious locks is to ensure you visit the salon regularly for trims. EIDEAL recommends getting a  trim once every 6-8 weeks to get rid of dry and weak parts and to promote hair growth.


images5) Ignoring your Scalp

The scalp is the birthplace of every strand of hair on your head. If the follicles here aren’t kept in good, healthy condition your hair will suffer the consequences. To boost the healthy of your scalp work with a gentle shampoo. You can also massage your own scalp to stimulate growth. When washing your hair, always rinse thoroughly – this ensures that all the dirt and residue from the shampoo is washed away and does not clog the hair follicles.



EIDEAL’s, Haysam Eid, reveals one of his Top Hair Tips for Summer

With summer on the way EIDEAL wants to make sure your hair remains in tip-top condition.Today hair expert & founder of EIDEAL, Haysam Eid, reveals one of his favorite hair tips to keep you looking fabulous all summer long.Image

Go Sulfate Free – The pool, sea air, and water can really take it out of your hair, especially when combined with sunlight and sulfates! Sulfates are cheap lathering agents used in many high street shampoos and conditioners. Associated with drying out the hair, products that use sulfates can cause particular problems when it comes to summer. The heat and UV rays make hair vulnerable to damage and it can often break as a result of poor quality products.

I strongly recommend using sulfate-free shampoos and conditioners such as our Passion Fruit Keratin Care range, made from natural ingredients; they treat the hair softly, and do not strip the natural oils from the hair. In the long term using sulfate free products will actually save you money as well as they also prolong keratin straightening treatments, which means you will be able to wait longer in-between salon visits.

Keep your eye out for more summer hair tips from EIDEAL over the next few weeks – your hair will thank us!

WARNING: Hair SOS! The dangers of not conditioning!


Warning! If you don’t use conditioner your hair could end up like this (dry, damaged and difficult to manage)!

Now that we have your attention, we want to take a quick moment to tell you about the benefits of using a high-quality conditioner on your hair.

As well as making your hair look silky-smooth and and frizz-free, conditioners also strengthen the hair and prevent damage.

Know your hair

Conditioners, they clean, detangle, protect your hair from heat, lock-in moisture and add shine – how fabulous! Conditioning may be a natural part of the grooming ritual for most of our fans, but did you know that your basic high-street conditioner might not be enough for your hair type?

Normal/Oily hair types – For general use, a standard conditioner should be sufficient for hair types with little damage to the ends. Ensure that it is sulfate-free to avoid stripping the natural oils from your hair. EIDEAL’s Passion Fruit Keratin Care Conditioner contains keratin protein, oils and other natural ingredients to protect hair from the heat of blow-drying and maintain shine, elasticity, and health. Tip: Allow your conditioner several minutes to penetrate into the cuticle before rinsing out.

To boost your condition and shine, be sure to combine your conditioner with a serum. EIDEAL’s Argan Oil range provides the hair with immediate moisture and restores natural shine to the hair. For those with oily hair types, high-street creams and serums often equate to greasy hair due to the oil-heavy ingredients. Fear-not! EIDEAL’s creams and serums carry almost no molecular weight, thus avoiding heaviness and greasiness.

Dry/Damaged hair types – Some of us are lucky enough to have naturally smooth and sleek locks but those who aren’t might need to add a little extra TLC to their routine.

Try a Hair Mask – Those with dry or heat damaged hair may require a more intense conditioning treatment. Used once a week, hair masks are a great investment as they prolong the life of your hair treatments and rejuvenate dry/damaged hair. The texture of a hair mask is too rich to use daily, so it’s worth investing in a weekly mask that will leave your hair looking nourished and save you cash in extra visits to the salon! Try our Green Tea Keratin Mask for  a luscious, deep conditioning treatment!

Remember: If your hair is dry/damaged, if you blow-dry or use heated hair tools, if you like to swim/sit in the sun or if you color or perm your hair you need to condition!

Barbie gets the Bleach Treatment

Barbie gets the Bleach Treatment

Barbie gets the Bleach Treatment

Ummmm..how cool are these bleached-out Barbies?

Check out the full article at:


Festival Fabulous Hair Ideas from EIDEAL!

ImageLong, flowing hair adorned with flowers is a sure sign that the 2013 festival season is underway. Whether you’re partying in the heat at Sandance, braving the mud at Glastonbury or channeling hippy-chic at Burning Man you want your hair to go the distance! 

EIDEAL has compiled five of the best festival hair styles we came across at Coachella to keep your hair festival fabulous all summer long!


The 90s Raver – This easy to manage style was first seen in the 1990s and is bang on-trend with the current grunge revival! Festival Hair Bonus Point: It keeps your hair away from your face and (reasonably) clean so you are free to party long into the night!


Side Bun – Dita Von Teese is the last word in feminine sophistication and a breath of fresh air amongst the unkempt festival goers. Her side-bun is simple yet effective.

Festival Hair Bonus Point: This chic, tilted hat screams 1920s glamor and protects her hair from the sun, whilst the side-bun at the nape of her neck keeps her appearance neat and lady-like.

ImageHair Chalks – What better place to do something crazy with your hair than a festival! Hair chalks are the latest way to add a non-committal flash of color to brighten up your hair.

Festival Hair Bonus Point: Perfect for those who want to go wild for the weekend but don’t want to get sacked from work for having bright blue hair!


Loose Curls – Lindsey’s curls are standard festival fare, but they look fabulous! EIDEAL recommends leaving the very top of the hair straight and curling only the bottom lengths for the Hollywood curl!

Festival Hair Bonus Point: If, unlike Lindsey, you don’t have a hair and makeup team on-hand to keep you looking immaculate, be sure to pack your Teeny Twin portable straightener/curlers to keep your curls in good shape! Festival tip: to avoid an oily, tired looking do, spray dry shampoo into your roots.


Flower Child – No festival hair ensemble would be complete without flowers! Whether you pick them from the garden or buy them in a ready made headband – flowers are your ultimate hair accessory!

Festival Hair Bonus Point: Flowers make you look the part! Braid your hair and secure with grips to ensure they stay in place!

Is Super-Short the ultimate hair statement?


Women with short hair is old news. We saw Twiggy with her pixie crop in the 60s, punks with bright green Mohawks in the 80s and grunge (current trend alert!) girls with the whole lot shaved off in the 90s, and more recently the ‘half-shaved’, Rhianna ‘do’ that has been imitated by many.

As a woman, you might agree it takes a lot to stand-out from the crowd. We’ve seen Katy Perry with hair all colors of the rainbow and Lady Gaga with more crazy creations on her Imagehead than we care to mention, but it seems the latest trend is for women to opt for (almost) no hair at all.

Scientific studies have implied that women with short hair are not as attractive to the opposite gender, yet Hollywood is currently awash with pixie crops and edgy shaved mops. Everyone from Emma Watson to the usually, super-feminine, Charlize Theron is taking the chop. Perhaps this is a trend for women who want to strike out from their stereotype?

Although, not for the faint hearted, Imagesuper-short styles make a statement about character and independence, it says “I don’t want to look the same as all the other girls!”. Short hair styles go against gender expectations and according to Yale University they makes you look ‘smarter’! So perhaps we should all take a leaf out of singer, Jessie J’s book, jump on the trend bandwagon, and shave off our mane (for charity of course).