Tag Archive | hairdryer

Get The Look – Win EIDEAL Hair Tools with My Fash Diary

ImageIf you loved our hair tutorial and want to know how you can get the look, you’re in luck!  To celebrate our new partnership with My Fash Diary, one of our lucky followers will win a hamper bursting with EIDEAL hair tools, namely the dryer, curler and brush that were used to create December’s look. To enter, all you have to do is share the post on the MyFashDiary.com Facebook Page and like the EIDEAL Facebook Page. The winner will be announced on 29th January so good luck!

The Hair Diaries – EIDEAL & My Fash Diary Monthly Hair Tutorial

We are super excited to announce that we have joined forces with the oh-so-chic Tala Samman of My Fash Diary fame for a monthly hair tutorial feature! We have had many requests from our fans asking how to use our tools to achieve salon-worthy results. This feature will enable our audience to get the most out of their EIDEAL hair tools, recreate the hottest hair trends and master the basics such as a blow-dry with a few easy, at-home steps!

Our first tutorial was just in time for the December festive party season and featured two looks that take you from day-to-night!

ImageTala began by using her eionic hairdryer and Ceramic Long Barrel Brush to create a curly, bouncy blow-dry, perfect for a polished daytime look.

ImageAfter the first look was complete, Tala showed just how easy it is to take the look from day to night. The fashion and beauty blogger used her EIDEAL eCURLER to quickly add definition to her curls before gently separating them with her fingers for an ultra-glam nighttime look. The eCURLER is the ideal tool for creating those Hollywood-style curls as the barrel is coated with Nano-Silver and Nano-Titanium to ensure the hair is protected from damage and left with a healthy sheen!

ImageFor a detailed step-by-step guide to Tala’s glam curls visit: www.myfashdiary.com and keep your eyes peeled for January’s edition!

Ionic Technology – EIDEAL’s Secret to Beautiful Hair


Ionic technology seems to be the current buzzword in the world of hair, but what does that mean for you?

Ions are quite a complex notion, so a simple way to understand them is to imagine holding your hair next to a balloon. Suddenly your hair becomes full of static and sticks up. This is because the balloon, which is full of positively charged ions pulls away the negative ions and leaves your hair with a positive charge, which in turn causes the static and frizz. Positive ions are created as a result of friction so this same ‘balloon effect’ can occur in our day-to-day lives, as a result of air conditioning, contact with man-made fibers, air pollution, brushing or towel drying, which isn’t ideal for those of us who crave frizz-free locks!

This is where ionic technology comes in to its own. Ionic hairdryers emit negatively charged ions to act as a neutralizer for the positively charged ions in the hair.  In doing so ionic technology eliminates static and frizz and tightens the cuticle layer to preserve the natural oils in the hair shaft, helping to maintain your hair’s natural strength and shine.

As a bonus, ionic technology also speeds up drying time. The negative ions help to break apart the water molecules in wet hair, lock in moisture and allow for a much faster drying time, without causing the heat damage previously associated with other hairdryers.

Try: EIDEAL’s new eionic hairdryer reduces dry time and infuses vital humidity to dry even the most fragile hair leaving it visibly soft and shiny. It is also one of the few hairdryers that features low EMF technology to ensure the safety of the user!

EIDEAL’s Ahlan competition!

ImageOne of our favorite things to do at EIDEAL is meet our fans, so we were delighted when we got the chance to catch up with the winner of our joint competition with Ahlan! magazine & deliver her prizes in person!

The EIDEAL hamper featured a range of EIDEAL classics including one of our most popular hair tools, TwinFusion. It’s unique design is ideal for curling, straightening and waving the hair and it’s coated with white diamonds so there’s no damage to the hair! Perfect for those girls who can’t decide which hairstyle they like best! We also added one of our SilenForce hairdryers as it’s a favorite among our salons and customers. SilenForce uses ionic technology to eliminate frizz and reduce drying time so it’s great for girls on the go. It is also one of the only hairdryers available that features Low EMF technology, which means that the user is protected from the harmful effects associated with many hairdryers! Phew!

Lauren was chosen from the thousands of entrants to win the EIDEAL hair treats, so we popped into her office in Jebel Ali to congratulate & meet her in person. Look at that smile! We think she’s pleased!


Cool Hair in the Heat – EIDEAL’s Blow-Dry Tips for Summer.

ImageWith the weather in Dubai suddenly taking a turn from hot to hotter your hair can often suffer. At EIDEAL we feel that hair doesn’t have to be tired, limp, or frizzy, just because the temperatures are soaring!

Our team of hair experts have come up with their favorite drying tips to keep your hair vibrant and bouncy all day:


It may sound obvious, but tangled hair is a no-no! Tangles encourage the hair to break away and stop growth. Smooth, tangle-free hair is the cornerstone of any good blow-dry! Always brush through thoroughly using a comb or paddle brush before you dry. It is important to use a good quality product for this as cheap versions often break or skim over the hair. Try the EIDEAL Paddle Brush for tangle-free tresses!


This is key – the way you direct your hair dryer can make or break your style. If the nozzle points upwards or comes into contact with the hair it will fry the cuticle and cause damage to your hair – and nobody wants dry and damaged hair! The correct way to blow-dry is to direct the dryer down the hair shaft and to keep a good distance between the nozzle and your mane.


It is a common misconception that simply leaving your hair to dry in the air is the healthiest and most natural way to treat your hair. In actual fact, this is not the case! 

A recent study by scientists in Korea, discovered that using the correct blow-drying technique (we discussed above!) is actually better for the health of your hair. Here’s why:

Every strand is made up of a sensitive inner layer and a protective outer layer (the cuticle). The two layers are held together by delicate proteins. “When the cuticle layer is perfectly intact, then hair is very shiny and doesn’t tend to break,” says Jeff Donovan, MD, Certified Hair Restoration Physician.

The study highlights the fact that air-drying can cause damage, because when hair is wet, it swells. If the hair is left to air-dry (a process which can take several hours), unnecessary pressure is applied to the delicate proteins that support the hair, often causing breakage. This, combined with the dusty summer air will leave your hair brittle and  in need of some TLC. The best way to protect your hair is to blow-dry with a high-quality dryer, which leads me to our next tip…


ImageTOOLS –

If you want a salon-quality style you need to invest in salon-quality tools.This is the reason your hair always looks so great when you have it styled by a professional, but you can achieve the same effect in the home!
We think the smartest way to blow-dry is to use a high-quality hair dryer with adjustable heat settings such as EIDEAL’s SilenForce. This hair dryer not only uses Ionic Technology to protect the hair’s natural balance, it also eliminates frizz. SilenForce, combined with a good quality brush, will give you healthy looking hair all summer long!


Spring/Summer Hairstyles Straight from London Fashion Week’s Runway

Hairstyles are ever-changing and with the Spring/Summer season knocking on our door, we find interesting hairstyles that were highlighted in all the runway shows of the London Fashion Week.

The top 3 looks for spring/summer are by far the classic ponytail, which continues to gain popularity, the slicked back hairstyle, which is perfect for glamorous dinners, and of course the 1920s tight waves which are so fabulous and unique! But if you’re not a fan of the tight waves, a bed-head hairstyle is still fashionable.

The classic ponytail


The slicked hair

The slicked hair

As for the haircuts, we saw many fringe bangs. They are just so adorable! Another popular haircut is the bob, and the very short one.

The bob haircut

The bob haircut

Wavy hair

Wavy hair

So, which hairstyle do you prefer to rock this spring?

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EIDEAL™’s Top 5 Golden Globe Hairstyles

It’s the award season in the US and that means it’s time for Hollywood royalty to give us our much needed fashion fix! The season kicked off a couple of days ago with the much anticipated Golden Globes where mega movie stars dazzled us with their hot looks. Here’s our pick of the 5 most beautiful red carpet hairstyles for the 2012 Golden Globes.

Fully Loaded Curls: Elle MacPherson rocked the sexy blonde locks like no other for the Golden Globes.

Side Sweep: Nothing says modern more than Rooney Mara’s slicked back side-sweep!

The Updo: Such a classic, timeless and elegant hairdo worthy of the red carpet, and Jessica Alba charmed us with her All American Girl look!

The Perfect Ponytail: Sarah Michelle Gellar was a stunner with this super trendy hairstyle.

The Full Fringe: We couldn’t but give thumbs up for Nicole Richie who was bedazzling with her sultry full fringe and her classic ponytail.

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The Trendy Hairstyles for New Year’s Eve by EIDEAL™

A few days separate us from 2012 and you want to celebrate the New Year looking like a princess. It’s easy to get the usual hairstyles (curls, sleek strands, etc.) and they are really nice, but why not play it a little more daring and try something different and new?

Check out EIDEAL™’s trendy NYE hairstyle suggestions below!

Side ponytail or Asymmetric Chignon: worn straight or curly, the asymmetry is stylish and classy!


Tight curls: now is the time to take out EIDEAL™ small curling iron and get those spirals going! Sexy, sassy, and super stylish!

Uneven lengths: you can even consider getting a new haircut and look edgy and unique!

EIDEAL™ wishes you a trendy and amazing New Year!

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Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

  1. Haysam you are a young and ambitious person doing business in the beauty industry. How come you chose this sector?

I was raised in a family where Art and Beauty are major. Mr. Younes Eid, my father, is one of the most famous hairdressers worldwide and the owner of Salon YOUNES EID the 3rd Best Salon in the World as ranked by ESTETICA Design in 2005. In fact, he is not only a hair stylist, but also a painter. My talents, ability and proficiency flourished owing to his constant support and back up. He granted me his good taste and savoir-faire in the world of beauty, and he still inspires me in each and every step toward success and special achievements. I myself won the first award of Fabriano painting competition at school, when my artistic tendency was discovered.

2. As far as we know you started your career after graduating from the worlds’ greatest hairstylist academy in London. Share with us your experience there.

After finishing school, it was the time to take a major decision in my life: shall I join university as most of people do or follow the path I finally chose? At that time, everything was just a simple idea I had to share at some point with my family before taking the final decision. For me, I always wanted to do something different; I don’t necessarily mean by different something that no one ever did, yet different is to have a unique twist. I thought I would do it the other way around; I would learn hairdressing at a young age and then join the university. On one hand, my father disagreed since he never expected nor wanted me to become a hairdresser; on the other, my mother supported me to the end and advised me to follow my instinct. Therefore, after convincing my father, I decided to join the world’s greatest hairstyling academy in London, where I completed my cutting and styling studies and accomplished TONI&GUY Cut & Color NVQ course (in 2004). I went to London when I was a kid, and this country played a major role in my life: I found out a lot about different cultures and people where I learned how to be completely independent. When I first joined the academy, it was weird to have student from abroad since the majority of students came from England itself. I had to work hard and to prove myself. And I did it. I still remember the last day of the graduation when I did a photo shoots for the models; I made every possible effort and I used all my skills to succeed. My goal that day was to surprise my father who couldn’t attend the graduation. I also owe my mother this success for being present besides me on my graduation day and for doing the makeup for the models; it is noteworthy that makeup was her passion and so art runs in the family. Finally I came back to Lebanon with a pleasant and rich portfolio, from which many pictures are picked up for the salon ads.

3. Up to now you are the only hair stylist in the Middle East region that you successfully completed the prestigious L’Oreal Professional Specialist Degree. What does this means for you?

Being the only hair stylist in the Middle East to have successfully completed the prestigious L’Oreal Professional Color Specialist Degree means a lot to me, especially that it wasn’t easy to get there. I first had to sit for an entrance examination to ensure that I enjoy the right level. I was first rejected not because I failed in the examination, but because this course was designated only for the hairdressers in England, as I was informed later on. At this stage, I got really upset, because despite the fact that I have passed the examination and achieved great results, they didn’t offer me the opportunity to proceed. Thus, I sent an email to the competent party insisting that it was unfair to take such a decision and objecting to the fact that they made me sit for the test knowing in advance that my candidature is rejected. I think my persistence got me there, because I finally got an acceptance. I even graduated with 94%. The last day, the director came to me saying, “Did you notice that you were the 11th student on the course this year?” I said, “so what?” He answered, “We usually take 10 people only since it’s an intensive course and you were an exception, very well done, I am proud of you!” I will never forget those words. I will never forget the tough moments when I saw some people leaving the course crying, while I had the chance to continue till the end. I am definitely proud of such an achievement.

4. Your father Younes Eid runs a really well known Salon in Beirut in Lebanon. You mentioned that he is your idol, the person who inspired you most. Tell us some things about him and what lessons did he teach you?

Yes, my father has always been my idol, at the very beginning; he taught me the modesty, an essential component for success, in addition to the hard work to achieve the goals. He used to tell me “no one is better than you Haysam, if something is doable, then you can do it!” I believe in these words and that’s how I have made it here so far.

5. Who is the most famous person that you ever took care in the Salon there?

For me, every client is famous; she comes to my salon to make her feel famous. She comes to me to take good care of her beauty and to give her all the needed professional attention and advice. This is hairdressing. For me, the hairdresser is a physician. A client wouldn’t go to the hairdresser if she hasn’t a problem with her hair, and by fixing this problem, you should make her happy, satisfied and self confident, because she wears her hair every day. If she doesn’t like it, she can’t take it off! I believe I got the trust of all my clientele, and I have taken care not only many people well known in the art field, but also of famous men and women in the high class society, but I prefer not to mention their names as respect for their privacy.

6. You grew up in Beirut. May you describe us the neighborhood where you spend your childhood?

I was born and I grew up in Sidon (Saida in Arabic), the capital of the South of Lebanon; I lived in that town until I changed school and moved to Beirut. Saida is a small city, where people know each other. It is surrounded by beautiful orchards of oranges, lemon, banana and loquat trees. I lived a beautiful childhood with my family and school friends.

7. What your country, Lebanon, means for you?

Lebanon is home for me, it’s where I belong, where I was raised and where my best memories are. It’s where I got my education and culture.

8. At this moment you have created your own brand, EIDEAL (www.eidealonline.com) in Dubai, United Arab Emirates. Tell us some things about your company.

EIDEAL™ is a leading appliance and hair accessories brand known in the MENA region, setting new standards for professional hair care in the beauty industry. EIDEAL is growing at against-the-odds pace since it reflects our own story, heritage and search for excellence and idealism as well as the professionals’ needs for a better quality tools for their salons. With a wide range of styling tools, EIDEAL offers its customers everything they need, to innovate hairstyles easily and quickly in the comfort of their own home. The brand became a sensation in the market; Professional hairdressers are more and more interested in buying it for salon use and for retail purposes. The current items include a vast selection of Hair Dryers, Straightening Irons, Curling Irons, Hair Brushes, Hair Clippers, Hair Scissors and other various hair related accessories. EIDEAL R&D team is working day and night to design new exciting and creative tools to improve the performance of hair professionals and satisfy the needs of all women striving for beauty.

EIDEAL™ – Excellently IDEAL!

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

9. How the idea of your company came in your mind?

I joined university to major in Business Management and I learned to combine the artistic and creative sense with my entrepreneurial and managerial capacities. My vision was to create a brand for my own salon use, as to complete the march of my father, the designer and creator of a small range of personal use brushes, and to take it to a higher and more developed level. Thus, it is only through holding to this vision, that my work and accomplishment were brought into manifestation. However, my ambitions were limitless and my dreams were ever growing. Charged with enthusiasm and backed up by persistence, I decided to establish EIDEAL™; a brand combining my name with idealism and specialized in hair appliances, accessories, brushes and scissors for professional hair salons. In fact, the idea of EIDEAL™ came to my mind in 2008, started with one product and didn’t take long to expand and cover a wide range of products.

10. What kind of difficulties you faced in your early beginning? May you share us some experiences from that time?

Difficulties are always there at the beginning, especially when you start something from scratch, I built the brand from zero, coming up with the name, concept, products, designs, technology, etc…, and I set up the whole team and distribution channel, trying to convince people about the brand, product and quality. But we finally got to the point where people loved the brand and trusted it.

11. What is your vision for EIDEAL?

Currently, EIDEAL™, the pioneer hair appliances and accessories brand in the region is growing at a very fast pace, thanks to the creative designs and first-class techniques used to provide the customers with great products and unsurpassed services. This is just the beginning of a long promising future in the beauty field; I will always dedicate my creativity and technical hair skills, sense of innovation and the world’s most refined techniques to develop my brand to be Excellent and IDEAL.

12. Dubai is a place where a lot of global celebrities are choosing either to live or to visit. Do you believe that this city may play a major role in the future of the beauty industry?

Absolutely with all what we’ve seen so far in Dubai, I believe everything is doable.  In fact, it is a favorable place for the businesses prosperity. Dubai is a very modern and flourishing city and I am sure that it will play a major role in the future of the beauty industry as in other fields because it is becoming the hub of development in the region.

13. Do you have any expression that represents the way you live?

I can make it…

14. Has your life been different than you have imagined?

I don’t think my life has been so different than I have always imagined. But definitely it was affected in a way or another by different factors. I am definitely still heading to my main goal and objective set from the very beginning. However, I had to change some tactics to get there, and hopefully I will make it!

15. If you could have the chance to do the hair stylist of a celebrity, who this one would be and why?

I would like to do the hair of Penelope Cruz.

I personally love simplicity and I find her simple yet so attractive, charming, elegant and sexy.

16. In order to close this interview, will you tell us how you define beauty?

Numerous are the magazines featuring the most beautiful people in the world, and they are all trying to answer this question “What is beauty?” In fact it’s very simple; beauty is the combination of qualities pleasing the aesthetic senses and especially the sight.


Winter hair care by EIDEAL™

Hair gets damaged in winter as much as in summer, and hairdressers come to the rescue with their hair care and repair services and advice. After all, looking wan and windswept is a fashion crime!

According to specialists, long hair is the most prone to condition loss in winter.

The biggest winter hair opponent is static electricity (blow drying). Therefore, anti-static homecare is essential. You could use anti-static tools and ionic driers as well as styling irons. Also, spraying a brush with hairspray can come in handy.

Another must is using conditioners and moisturizers to ensure moisture retention.

Hair styling requires cream textured products, especially when blow-drying.

Winter Hair Care

Winter Hair Care


“Winter is a great time to introduce clients to color,” says Nathan Walker, international technical director at Trevor Sorbie.”Those who haven’t previously thought of color are often won over when they’re looking pale and it has the added benefit of leaving hair smoother, shinier and healthier,” he adds.


Managing out-of-control hair is easy in winter thanks to hair accessories such as bands and clips that give you an inexpensive professional look. Moreover, updos are ideal for unruly hair. Get inspired by your favorite celebrity!

Lindsay Lohan

Lindsay Lohan


“Clarifying treatments at the backwash are essential to bring hair back to life and shine sprays or serums are great too. I mix a little serum with a leave-in conditioner for a fabulous shine,” explains London salon owner Karine Jackson.


“Glossing treatments can also be a goldmine at this time of year, adding a wash of temporary color that matches clients’ existing shade and adds shine for around six washes, with the colour itself lasting a bit longer,”

“As with skin, the hair will also need extra moisturizing during the cold weather,” advises Isha Samms, senior stylist for Burlingtons.



Winter hair care

Winter hair care


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