Tag Archive | professional hair care

BeautyWorld ME 2013

Image Wow! Last week was certainly a busy week for Team EIDEAL! We were lucky enough to be exhibiting at the BeautyWorld Middle East exhibition in Dubai’s World Trade Center and what a whirlwind of hair, nails, make-up and perfume it was!

We always get really excited in the weeks leading up to BeautyWorld as we know we can catch up with all our existing fans and make some new ones!

ImageWe offered our visitors the chance to test out EIDEAL’s range of hairtools at the stand and even revamped some hair dos along the way! We were super excited to have our Amazon Keratin experts all the way from Miami join us at the stand to show the crowds how it’s done with their live keratin demonstrations! Check out the difference our keratin makes – from coarse, frizzy hair to sleek and straight in just a few hours, and the huge plus with Amazon Keratin is that it’s gentle so there’s no tears or unpleasant fumes!

Image We also launched two fabulous new products at the event that we have been struggling to keep a secret for the last few months! For those of you who couldn’t make it to BeautyWorld – check them out:


These are our new premium cutting scissors, handmade in Japan! We have been working on the design of these scissors for sometime now to ensure that they are just right, we even have a smaller pair specifically designed for female hairstylists!

They’re made from rare Japanese cobalt which makes them durable and precise! Perfect for hairstylists who have a premium image to maintain!


FacePro is such a brilliant yet simple idea – we’re amazed it hasn’t been thought of before! It’s a thin protective shield that protects the face from hair Clippings, perfect for stylists and customers. The thin, soft film is an easy-to-use facial shield whilst cutting, treating, blow-drying or coloring hair.

We know there’s nothing worse than sitting for hours whilst we’re getting our highlights done – not being able to see a thing! We’ll be sure we ask our stylist for FacePro, so we can read a mag in comfort next time we’re in the salon!


Haysam’s Pro Hair Tips for Summer – Carbonated Water Rinse

Image Want to know how you can combat frizz & hair fall from your fridge? EIDEAL’s Haysam shares a top celeb styling tip that doesn’t cost!

A well kept secret of many celebrities, that combats hair-loss in hard water areas and works wonders on curls! Carbonated or sparkling water reduces frizz because of its low pH level.  This is a good treatment for ladies with curly hair, because it will help to eliminate the frizz caused by humidity. After washing hair, give it a final rinse with carbonated or sparkling water.

WARNING: Hair SOS! The dangers of not conditioning!


Warning! If you don’t use conditioner your hair could end up like this (dry, damaged and difficult to manage)!

Now that we have your attention, we want to take a quick moment to tell you about the benefits of using a high-quality conditioner on your hair.

As well as making your hair look silky-smooth and and frizz-free, conditioners also strengthen the hair and prevent damage.

Know your hair

Conditioners, they clean, detangle, protect your hair from heat, lock-in moisture and add shine – how fabulous! Conditioning may be a natural part of the grooming ritual for most of our fans, but did you know that your basic high-street conditioner might not be enough for your hair type?

Normal/Oily hair types – For general use, a standard conditioner should be sufficient for hair types with little damage to the ends. Ensure that it is sulfate-free to avoid stripping the natural oils from your hair. EIDEAL’s Passion Fruit Keratin Care Conditioner contains keratin protein, oils and other natural ingredients to protect hair from the heat of blow-drying and maintain shine, elasticity, and health. Tip: Allow your conditioner several minutes to penetrate into the cuticle before rinsing out.

To boost your condition and shine, be sure to combine your conditioner with a serum. EIDEAL’s Argan Oil range provides the hair with immediate moisture and restores natural shine to the hair. For those with oily hair types, high-street creams and serums often equate to greasy hair due to the oil-heavy ingredients. Fear-not! EIDEAL’s creams and serums carry almost no molecular weight, thus avoiding heaviness and greasiness.

Dry/Damaged hair types – Some of us are lucky enough to have naturally smooth and sleek locks but those who aren’t might need to add a little extra TLC to their routine.

Try a Hair Mask – Those with dry or heat damaged hair may require a more intense conditioning treatment. Used once a week, hair masks are a great investment as they prolong the life of your hair treatments and rejuvenate dry/damaged hair. The texture of a hair mask is too rich to use daily, so it’s worth investing in a weekly mask that will leave your hair looking nourished and save you cash in extra visits to the salon! Try our Green Tea Keratin Mask for  a luscious, deep conditioning treatment!

Remember: If your hair is dry/damaged, if you blow-dry or use heated hair tools, if you like to swim/sit in the sun or if you color or perm your hair you need to condition!

2011 Christmas Hairstyles from EIDEAL™: Classic Retro Waves!

The 20’s fashion is back for the festive season. Let’s face it: nothing beats super sexy wavy locks! But of course, the fun and modern twist is there, so don’t worry about looking out of fashion!

Consider the following tips using EIDEAL™’s Curling Iron to get the best art deco trend as your Christmas hairstyle!

Step 1: first things first! Create some volume with volume boosting foam or hair mousse.

Step 2: To add texture, blow-dry your hair, lifting at the roots with a large bristle brush.

Step 3: Use the finger pin curl technique on the top of the hair (wrap 2 cm squares of hair around a finger, and then release the finger keeping hair in a coil. After that, heat the coil with EIDEAL™’s curling iron) and there you have it: a beautiful wave appears!

Step 4: For larger waves, follow Step 3 wrapping 3 t 4 cm squares of hair around your finger instead. Shake your head from side to side in order to let the waves fall naturally. Step 5: to finish off your wavy hairstyle, spray some extra hold spray. You’re ready for the Christmas celebration now!

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Get your Halloween Hairstyle Finish with EIDEAL™

Halloween is just around the corner and this means it’s time for some fun while experimenting with different looks for your favorite costumes.

We at EIDEAL™ can help you get your perfect hairstyle finish for the costume you’ve chosen, whether a scary, original, cool or funky look.

1- Looking for a scary hairdo this Halloween? Just consider straightening your hair with the EIDEAL™ flat iron or Twin fusion flat iron at the roots and at the ends, and then follow with the crumpy crimping iron on just the middle part. This look would suit any creepy costume you go for. We’ve got the chills already!

2- If Halloween was another occasion for you to get all creative, then our EIDEAL™ E-curler  curling iron is all you need to get those cute curls going! If you want to go for the Desperate Housewife costume, simply backcomb your curly locks and put a ton of spray so that your hair holds! Now it’s time to put on your sexy 50’s inspired dress and hold a rubber dead chicken in one hand and a fake blood-stained knife in the other!

3- Another cool costume for Halloween is the Star Wars look, perfect for women with super long hair. Just get your hair straightened using the EIDEAL™ Diamonsilk flat iron or Twin fusion flat iron and then center part it. Get a few ribbons and tie them into your parted hair after slicking it down, as shown in the picture. Now you’re ready to put on your Renaissance outfit and voilà!

4- If you have short hair and think that Halloween is all about the funky hairstyles, then you need lots of hair products. Blow-dry your hair out with a flip using the EIDEAL™ hair dryer Silent Force after applying mousse or gel. Then, tease the roots so that ends stand up straight. To pinch the ends into points, you’ll need pomade wax. Finish off with a whole lot of spray!

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Get Maya Diab’s Killer Curls!

Lebanese sexy singer Maya Diab is best known for her iconic chestnut-colored curls. Her hair was the talk of the hour when she showed up at the Abu Dhabi Film Festival rocking her signature curly hairstyle.

Maya Diab at the Abu Dhabi film festival

Maya Diab at the Abu Dhabi film festival

You can now get Maya Diab’s fabulous hair by following the next steps and using EIDEAL™’s E-PRO ELEGANT CURLING IRONS.

Always start by washing your hair. Then, put some hairspray at the roots for extra volume and gently massage that area. If your hair is thick, you could use a little balsam and massage gently one more time. After that, comb your hair to distribute the previously applied products evenly.

Once done with the preparations, blow-dry your hair.

Divide your hair into 3 sections and catch each section with a hairpin. Depending on how you like your curls, choose the thickness of the strands.

Now is the time to start curling! Take each strand and twist it around the curler and then catch it with pliers at the tip of your hair. The estimated time for keeping the strand caught in the curler is 30 seconds to the maximum, but this time may vary depending on your hair type.

Important tip: don’t you get the idea of combing your curls! For a denser look, simply run your fingers down the curls. When done with the curling process, apply some more hairspray for extra hold.

Get curling, ladies!

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Trendy Hair Styles for Winter by EIDEAL™

The cold season is drawing near and this can only mean one thing in the world of hair fashion: changing your hair style!

Getting a new haircut is one of winter’s hair essentials. After all, your hair is most probably looking dull and has lost its lovely shine due to being excessively exposed to the sun and sea water in summer.

When looking for a trendy, sexy, and feminine haircut, consider the fringe bangs. We have already seen celebrities rocking bands this season (Selena Gomez even tweeted a picture about it!), so that’s another reason for you to get those bangs going!

bangs: Selena Gomez

bangs: Selena Gomez

If you have straight hair and you love shorter hair styles, pixies are also ideal this winter. You can keep your hairstyle sleek and straight for everyday fashion, or use the EIDEAL™’s curler to throw in a couple of curly locks and change your look totally, adding volume and a touch of glam to your basic pixie.

If your hair is long and you would like to keep it that way, you could get a layered haircut to add volume to your hair and make it look more special. This style is so in right now, as it is both practical and beautiful.

long winter hairstyle

long winter hairstyle

But no matter what hairstyle you choose for winter, remember the oldest yet most important tip: consider your face shape before deciding which haircut you want to get!

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Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

  1. Haysam you are a young and ambitious person doing business in the beauty industry. How come you chose this sector?

I was raised in a family where Art and Beauty are major. Mr. Younes Eid, my father, is one of the most famous hairdressers worldwide and the owner of Salon YOUNES EID the 3rd Best Salon in the World as ranked by ESTETICA Design in 2005. In fact, he is not only a hair stylist, but also a painter. My talents, ability and proficiency flourished owing to his constant support and back up. He granted me his good taste and savoir-faire in the world of beauty, and he still inspires me in each and every step toward success and special achievements. I myself won the first award of Fabriano painting competition at school, when my artistic tendency was discovered.

2. As far as we know you started your career after graduating from the worlds’ greatest hairstylist academy in London. Share with us your experience there.

After finishing school, it was the time to take a major decision in my life: shall I join university as most of people do or follow the path I finally chose? At that time, everything was just a simple idea I had to share at some point with my family before taking the final decision. For me, I always wanted to do something different; I don’t necessarily mean by different something that no one ever did, yet different is to have a unique twist. I thought I would do it the other way around; I would learn hairdressing at a young age and then join the university. On one hand, my father disagreed since he never expected nor wanted me to become a hairdresser; on the other, my mother supported me to the end and advised me to follow my instinct. Therefore, after convincing my father, I decided to join the world’s greatest hairstyling academy in London, where I completed my cutting and styling studies and accomplished TONI&GUY Cut & Color NVQ course (in 2004). I went to London when I was a kid, and this country played a major role in my life: I found out a lot about different cultures and people where I learned how to be completely independent. When I first joined the academy, it was weird to have student from abroad since the majority of students came from England itself. I had to work hard and to prove myself. And I did it. I still remember the last day of the graduation when I did a photo shoots for the models; I made every possible effort and I used all my skills to succeed. My goal that day was to surprise my father who couldn’t attend the graduation. I also owe my mother this success for being present besides me on my graduation day and for doing the makeup for the models; it is noteworthy that makeup was her passion and so art runs in the family. Finally I came back to Lebanon with a pleasant and rich portfolio, from which many pictures are picked up for the salon ads.

3. Up to now you are the only hair stylist in the Middle East region that you successfully completed the prestigious L’Oreal Professional Specialist Degree. What does this means for you?

Being the only hair stylist in the Middle East to have successfully completed the prestigious L’Oreal Professional Color Specialist Degree means a lot to me, especially that it wasn’t easy to get there. I first had to sit for an entrance examination to ensure that I enjoy the right level. I was first rejected not because I failed in the examination, but because this course was designated only for the hairdressers in England, as I was informed later on. At this stage, I got really upset, because despite the fact that I have passed the examination and achieved great results, they didn’t offer me the opportunity to proceed. Thus, I sent an email to the competent party insisting that it was unfair to take such a decision and objecting to the fact that they made me sit for the test knowing in advance that my candidature is rejected. I think my persistence got me there, because I finally got an acceptance. I even graduated with 94%. The last day, the director came to me saying, “Did you notice that you were the 11th student on the course this year?” I said, “so what?” He answered, “We usually take 10 people only since it’s an intensive course and you were an exception, very well done, I am proud of you!” I will never forget those words. I will never forget the tough moments when I saw some people leaving the course crying, while I had the chance to continue till the end. I am definitely proud of such an achievement.

4. Your father Younes Eid runs a really well known Salon in Beirut in Lebanon. You mentioned that he is your idol, the person who inspired you most. Tell us some things about him and what lessons did he teach you?

Yes, my father has always been my idol, at the very beginning; he taught me the modesty, an essential component for success, in addition to the hard work to achieve the goals. He used to tell me “no one is better than you Haysam, if something is doable, then you can do it!” I believe in these words and that’s how I have made it here so far.

5. Who is the most famous person that you ever took care in the Salon there?

For me, every client is famous; she comes to my salon to make her feel famous. She comes to me to take good care of her beauty and to give her all the needed professional attention and advice. This is hairdressing. For me, the hairdresser is a physician. A client wouldn’t go to the hairdresser if she hasn’t a problem with her hair, and by fixing this problem, you should make her happy, satisfied and self confident, because she wears her hair every day. If she doesn’t like it, she can’t take it off! I believe I got the trust of all my clientele, and I have taken care not only many people well known in the art field, but also of famous men and women in the high class society, but I prefer not to mention their names as respect for their privacy.

6. You grew up in Beirut. May you describe us the neighborhood where you spend your childhood?

I was born and I grew up in Sidon (Saida in Arabic), the capital of the South of Lebanon; I lived in that town until I changed school and moved to Beirut. Saida is a small city, where people know each other. It is surrounded by beautiful orchards of oranges, lemon, banana and loquat trees. I lived a beautiful childhood with my family and school friends.

7. What your country, Lebanon, means for you?

Lebanon is home for me, it’s where I belong, where I was raised and where my best memories are. It’s where I got my education and culture.

8. At this moment you have created your own brand, EIDEAL (www.eidealonline.com) in Dubai, United Arab Emirates. Tell us some things about your company.

EIDEAL™ is a leading appliance and hair accessories brand known in the MENA region, setting new standards for professional hair care in the beauty industry. EIDEAL is growing at against-the-odds pace since it reflects our own story, heritage and search for excellence and idealism as well as the professionals’ needs for a better quality tools for their salons. With a wide range of styling tools, EIDEAL offers its customers everything they need, to innovate hairstyles easily and quickly in the comfort of their own home. The brand became a sensation in the market; Professional hairdressers are more and more interested in buying it for salon use and for retail purposes. The current items include a vast selection of Hair Dryers, Straightening Irons, Curling Irons, Hair Brushes, Hair Clippers, Hair Scissors and other various hair related accessories. EIDEAL R&D team is working day and night to design new exciting and creative tools to improve the performance of hair professionals and satisfy the needs of all women striving for beauty.

EIDEAL™ – Excellently IDEAL!

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

9. How the idea of your company came in your mind?

I joined university to major in Business Management and I learned to combine the artistic and creative sense with my entrepreneurial and managerial capacities. My vision was to create a brand for my own salon use, as to complete the march of my father, the designer and creator of a small range of personal use brushes, and to take it to a higher and more developed level. Thus, it is only through holding to this vision, that my work and accomplishment were brought into manifestation. However, my ambitions were limitless and my dreams were ever growing. Charged with enthusiasm and backed up by persistence, I decided to establish EIDEAL™; a brand combining my name with idealism and specialized in hair appliances, accessories, brushes and scissors for professional hair salons. In fact, the idea of EIDEAL™ came to my mind in 2008, started with one product and didn’t take long to expand and cover a wide range of products.

10. What kind of difficulties you faced in your early beginning? May you share us some experiences from that time?

Difficulties are always there at the beginning, especially when you start something from scratch, I built the brand from zero, coming up with the name, concept, products, designs, technology, etc…, and I set up the whole team and distribution channel, trying to convince people about the brand, product and quality. But we finally got to the point where people loved the brand and trusted it.

11. What is your vision for EIDEAL?

Currently, EIDEAL™, the pioneer hair appliances and accessories brand in the region is growing at a very fast pace, thanks to the creative designs and first-class techniques used to provide the customers with great products and unsurpassed services. This is just the beginning of a long promising future in the beauty field; I will always dedicate my creativity and technical hair skills, sense of innovation and the world’s most refined techniques to develop my brand to be Excellent and IDEAL.

12. Dubai is a place where a lot of global celebrities are choosing either to live or to visit. Do you believe that this city may play a major role in the future of the beauty industry?

Absolutely with all what we’ve seen so far in Dubai, I believe everything is doable.  In fact, it is a favorable place for the businesses prosperity. Dubai is a very modern and flourishing city and I am sure that it will play a major role in the future of the beauty industry as in other fields because it is becoming the hub of development in the region.

13. Do you have any expression that represents the way you live?

I can make it…

14. Has your life been different than you have imagined?

I don’t think my life has been so different than I have always imagined. But definitely it was affected in a way or another by different factors. I am definitely still heading to my main goal and objective set from the very beginning. However, I had to change some tactics to get there, and hopefully I will make it!

15. If you could have the chance to do the hair stylist of a celebrity, who this one would be and why?

I would like to do the hair of Penelope Cruz.

I personally love simplicity and I find her simple yet so attractive, charming, elegant and sexy.

16. In order to close this interview, will you tell us how you define beauty?

Numerous are the magazines featuring the most beautiful people in the world, and they are all trying to answer this question “What is beauty?” In fact it’s very simple; beauty is the combination of qualities pleasing the aesthetic senses and especially the sight.


Men’s Haircuts: How to Have the Perfect Hairstyle by EIDEAL™

You probably think that men’s haircuts are not something you could create a buzz about, unlike women’s hairstyles. Well, think again, because nowadays men are becoming more self-conscious and spending more and more time in front of the mirror!

Choosing the best men’s haircut isn’t as easy as it may seem. Imitating celebrities and being inspired by their hairstyles is surely a good start. However, your idol’s haircut might not suit you as you could have a different style and a different face shape. This is why it is best to start by specifying what shape your face is, and then you could look for the perfect haircut to suit that shape, and magazines and websites are full of ideas! Going from there, you could narrow your search down to the hairstyles that suit your face shape, and then pick the one haircut that you find perfectly matches your personality and style. You sure won’t go wrong if you follow these simple guidelines!

Men’s Haircuts by EIDEAL™

Men’s Haircuts by EIDEAL™


Men’s Haircuts by EIDEAL™

Men’s Haircuts by EIDEAL™


Men’s Haircuts by EIDEAL™

Men’s Haircuts by EIDEAL™



For men haircuts you can use EIDEAL™ Swiftblade Hair Clipper

Swiftblade Specifications:
• Precision ceramic working blade
• Suit for professional and home use
• Combs 9/12mm, 3/6mm, trimming comb attached to cut different length of hair
• Extra accessories: lubricating oil, clean brush, adaptor for European spec.
• Easy grip design
• Rubber Touch Finish
Design And Technology By EIDEAL™, Made in Taiwan.


EIDEAL™ Swiftblade Hair Clipper

EIDEAL™ Swiftblade Hair Clipper



The 4 Types of Men’s Hair Loss by by EIDEAL™

The 4 Types of Men’s Hair Loss by EIDEAL™

Women often suffer from hair loss, but men are no strangers to this annoying health problem, either. There are 4 types of hair loss, and they are listed as follows:




  1. 1.      Sudden Hair Loss: mainly caused by emotional or physical trauma. Severe shocks cause telogen effluvium, a condition that makes hair stop growing and fall out. Just like your mind and body, your hairline needs to recover.
  2. 2.      Steady Hair Loss: If you’re losing more hair than usual on a relatively long period of time (2-3 months), that means your diet is lacking some essential hair-nourishing nutrients, such as iron, biotin or zinc. Restore those nutrients by adding broccoli, spinach and eggs to your diet. You can also take a daily multivitamin such as Centrum.
  3. 3.      A Round, Smooth Patch: a small, round, bare spot signals alopecia areata. While the catalyst remains unknown, stress and genetics are potential causes. In this case, it is recommended to see a dermatologist.
  4. 4.      A Round, Scaly Patch: this is probably due to a fungal infection called tinea capitis. Your body fights back with white blood cells that harm hair follicles. Widely available antifungal shampoo comes in handy in this case, and if that turns out to be useless, ask for a prescription antifungal medication.