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Black & White, Retro Style!

Combining retro hairstyles with black and white photography may not be something new. As much as vibrant colors give life to a photo, black and white has more of an artistic feel to it.

Looking at this black and white photo we see the creativity of Younes Eid. Large waves on a mid long hair give a great sense of youth and femininity. Younes has styled the hair to the right with soft large curls, giving volume to a not-so-long hair.

Younes Eid

Younes Eid

To bring his hairstyle vision to life, Younes used the Twinfusion Flat/Curling Iron from Eideal™, a revolutionary technology combining flat and curling iron with the exceptional diamond coating plate.

EIDEAL™ Twinfusion Flat Curling Iron

EIDEAL™ Twinfusion Flat Curling Iron

As for Hicham Eid, he has favored black and white photography while taking this picture to match the hairstyle of the model. Whether it’s a portrait or a landscape, this kind of photography suits anything and shows the beauty of mono images. These images are raw, honest, and more artistic; they cause no distraction, and have subtle tones.

 

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Winter Hairstyles to Wear with Cozy Hats

The stormy weather calls for getting cozy and keeping warm with coats, gloves, some warm boots and, of course, cozy hats! But that doesn’t mean your hair can’t look nice and stylish! There are plenty of hairstyles you can rock while wearing a keep-me-warm hat. Below are EIDEAL™’s picks:

Slouchy Knit: messy curls work best with such a hat.

Cloche or Beret: a side ponytail is the most stylish with this kind of hats. A girl would look so “girly” in it!

Trapper Hat: since this hat goes down to your ears, you might as well hide your entire hair. Simply wear a one-sided braid or ponytail to further emphasize on the cute hat itself.

Knit Hair Band: the best hairstyle for knit hair bands is, of course, the long, simply straight curls. You can either wear a sleek hairstyle or slightly curled locks.

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The Trendy Hairstyles for New Year’s Eve by EIDEAL™

A few days separate us from 2012 and you want to celebrate the New Year looking like a princess. It’s easy to get the usual hairstyles (curls, sleek strands, etc.) and they are really nice, but why not play it a little more daring and try something different and new?

Check out EIDEAL™’s trendy NYE hairstyle suggestions below!

Side ponytail or Asymmetric Chignon: worn straight or curly, the asymmetry is stylish and classy!

 

Tight curls: now is the time to take out EIDEAL™ small curling iron and get those spirals going! Sexy, sassy, and super stylish!

Uneven lengths: you can even consider getting a new haircut and look edgy and unique!

EIDEAL™ wishes you a trendy and amazing New Year!

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2011 Christmas Hairstyles from EIDEAL™: Classic Retro Waves!

The 20’s fashion is back for the festive season. Let’s face it: nothing beats super sexy wavy locks! But of course, the fun and modern twist is there, so don’t worry about looking out of fashion!

Consider the following tips using EIDEAL™’s Curling Iron to get the best art deco trend as your Christmas hairstyle!

Step 1: first things first! Create some volume with volume boosting foam or hair mousse.

Step 2: To add texture, blow-dry your hair, lifting at the roots with a large bristle brush.

Step 3: Use the finger pin curl technique on the top of the hair (wrap 2 cm squares of hair around a finger, and then release the finger keeping hair in a coil. After that, heat the coil with EIDEAL™’s curling iron) and there you have it: a beautiful wave appears!

Step 4: For larger waves, follow Step 3 wrapping 3 t 4 cm squares of hair around your finger instead. Shake your head from side to side in order to let the waves fall naturally. Step 5: to finish off your wavy hairstyle, spray some extra hold spray. You’re ready for the Christmas celebration now!

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Holiday Hairstyles by EIDEAL™

This is the Holiday season and that means girls have a better excuse for getting all dolled up and experimenting with new hairstyles to suit their Christmas and NYE outfits. And why not? Trying on different hairstyles or getting a new hairdo is very exciting. After all, it surely gets you in the mode for all the festivities.

Curls are always fresh and classy to start off the New Year looking young and sexy. You can get your curls by using EIDEAL™’s Curling Iron which guarantees ultra results!

As for girls with sleek hair, getting bangs will surely make all the difference! This look is forever edgy and stylish.

Another cute hairstyle is the ponytail. Start off by straightening your hair with EIDEAL™’s Diamonsilk Flat Iron and then slick it back and tie it up with a rubber band. Super cute and very easy to pull off!

Last but not least, the messy side braid hairstyle is very funky and fresh. Firstly, style your hair in waves using the curling iron and then braid it on one side and keep it natural. Keep a few locks flying for a more natural look.

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The Hottest Hair Color Trends for 2012

2012 hair colors trends are all about the healthy, the natural and the bold. The trend is to stay healthy and bring out your natural beauty, and to do so, you should simply consider your skin tone and the color of your eyes, and then pick a hair color that perfectly suits them, and you’ll end up looking naturally gorgeous!

Below are some examples of the rich and healthy hair colors that will make a statement and give you that extra dose of hotness!

Reds: women with light skin tones wear red hair perfectly. The contrast in colors is what makes this look bold, rich and naturally daring.

Blondes: strongly the most popular hair color of 2012, the blonde hair is the “it” color that most women want! A perfectly achieved blonde color will look healthy and amazing.

Brunettes and Browns: brown is the hair color that suits most skin tones, thus making it essential for 2012. From dark chocolate brown to caramel, and from coffee to toffee, brown hair colors are in high demand. Just choose one that contrasts with your skin tone to create a stunning effect.

Black: raven black is a particularly trendy hair color for 2012, especially if it looks shiny, healthy and full of life. Women with fairer skin tones rock this color like no other, as they look radiant and fabulous in this color.

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Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

  1. Haysam you are a young and ambitious person doing business in the beauty industry. How come you chose this sector?

I was raised in a family where Art and Beauty are major. Mr. Younes Eid, my father, is one of the most famous hairdressers worldwide and the owner of Salon YOUNES EID the 3rd Best Salon in the World as ranked by ESTETICA Design in 2005. In fact, he is not only a hair stylist, but also a painter. My talents, ability and proficiency flourished owing to his constant support and back up. He granted me his good taste and savoir-faire in the world of beauty, and he still inspires me in each and every step toward success and special achievements. I myself won the first award of Fabriano painting competition at school, when my artistic tendency was discovered.

2. As far as we know you started your career after graduating from the worlds’ greatest hairstylist academy in London. Share with us your experience there.

After finishing school, it was the time to take a major decision in my life: shall I join university as most of people do or follow the path I finally chose? At that time, everything was just a simple idea I had to share at some point with my family before taking the final decision. For me, I always wanted to do something different; I don’t necessarily mean by different something that no one ever did, yet different is to have a unique twist. I thought I would do it the other way around; I would learn hairdressing at a young age and then join the university. On one hand, my father disagreed since he never expected nor wanted me to become a hairdresser; on the other, my mother supported me to the end and advised me to follow my instinct. Therefore, after convincing my father, I decided to join the world’s greatest hairstyling academy in London, where I completed my cutting and styling studies and accomplished TONI&GUY Cut & Color NVQ course (in 2004). I went to London when I was a kid, and this country played a major role in my life: I found out a lot about different cultures and people where I learned how to be completely independent. When I first joined the academy, it was weird to have student from abroad since the majority of students came from England itself. I had to work hard and to prove myself. And I did it. I still remember the last day of the graduation when I did a photo shoots for the models; I made every possible effort and I used all my skills to succeed. My goal that day was to surprise my father who couldn’t attend the graduation. I also owe my mother this success for being present besides me on my graduation day and for doing the makeup for the models; it is noteworthy that makeup was her passion and so art runs in the family. Finally I came back to Lebanon with a pleasant and rich portfolio, from which many pictures are picked up for the salon ads.

3. Up to now you are the only hair stylist in the Middle East region that you successfully completed the prestigious L’Oreal Professional Specialist Degree. What does this means for you?

Being the only hair stylist in the Middle East to have successfully completed the prestigious L’Oreal Professional Color Specialist Degree means a lot to me, especially that it wasn’t easy to get there. I first had to sit for an entrance examination to ensure that I enjoy the right level. I was first rejected not because I failed in the examination, but because this course was designated only for the hairdressers in England, as I was informed later on. At this stage, I got really upset, because despite the fact that I have passed the examination and achieved great results, they didn’t offer me the opportunity to proceed. Thus, I sent an email to the competent party insisting that it was unfair to take such a decision and objecting to the fact that they made me sit for the test knowing in advance that my candidature is rejected. I think my persistence got me there, because I finally got an acceptance. I even graduated with 94%. The last day, the director came to me saying, “Did you notice that you were the 11th student on the course this year?” I said, “so what?” He answered, “We usually take 10 people only since it’s an intensive course and you were an exception, very well done, I am proud of you!” I will never forget those words. I will never forget the tough moments when I saw some people leaving the course crying, while I had the chance to continue till the end. I am definitely proud of such an achievement.

4. Your father Younes Eid runs a really well known Salon in Beirut in Lebanon. You mentioned that he is your idol, the person who inspired you most. Tell us some things about him and what lessons did he teach you?

Yes, my father has always been my idol, at the very beginning; he taught me the modesty, an essential component for success, in addition to the hard work to achieve the goals. He used to tell me “no one is better than you Haysam, if something is doable, then you can do it!” I believe in these words and that’s how I have made it here so far.

5. Who is the most famous person that you ever took care in the Salon there?

For me, every client is famous; she comes to my salon to make her feel famous. She comes to me to take good care of her beauty and to give her all the needed professional attention and advice. This is hairdressing. For me, the hairdresser is a physician. A client wouldn’t go to the hairdresser if she hasn’t a problem with her hair, and by fixing this problem, you should make her happy, satisfied and self confident, because she wears her hair every day. If she doesn’t like it, she can’t take it off! I believe I got the trust of all my clientele, and I have taken care not only many people well known in the art field, but also of famous men and women in the high class society, but I prefer not to mention their names as respect for their privacy.

6. You grew up in Beirut. May you describe us the neighborhood where you spend your childhood?

I was born and I grew up in Sidon (Saida in Arabic), the capital of the South of Lebanon; I lived in that town until I changed school and moved to Beirut. Saida is a small city, where people know each other. It is surrounded by beautiful orchards of oranges, lemon, banana and loquat trees. I lived a beautiful childhood with my family and school friends.

7. What your country, Lebanon, means for you?

Lebanon is home for me, it’s where I belong, where I was raised and where my best memories are. It’s where I got my education and culture.

8. At this moment you have created your own brand, EIDEAL (www.eidealonline.com) in Dubai, United Arab Emirates. Tell us some things about your company.

EIDEAL™ is a leading appliance and hair accessories brand known in the MENA region, setting new standards for professional hair care in the beauty industry. EIDEAL is growing at against-the-odds pace since it reflects our own story, heritage and search for excellence and idealism as well as the professionals’ needs for a better quality tools for their salons. With a wide range of styling tools, EIDEAL offers its customers everything they need, to innovate hairstyles easily and quickly in the comfort of their own home. The brand became a sensation in the market; Professional hairdressers are more and more interested in buying it for salon use and for retail purposes. The current items include a vast selection of Hair Dryers, Straightening Irons, Curling Irons, Hair Brushes, Hair Clippers, Hair Scissors and other various hair related accessories. EIDEAL R&D team is working day and night to design new exciting and creative tools to improve the performance of hair professionals and satisfy the needs of all women striving for beauty.

EIDEAL™ – Excellently IDEAL!

Haysam Eid, The man behind EIDEAL™

Haysam Eid, The man behind EIDEAL™

9. How the idea of your company came in your mind?

I joined university to major in Business Management and I learned to combine the artistic and creative sense with my entrepreneurial and managerial capacities. My vision was to create a brand for my own salon use, as to complete the march of my father, the designer and creator of a small range of personal use brushes, and to take it to a higher and more developed level. Thus, it is only through holding to this vision, that my work and accomplishment were brought into manifestation. However, my ambitions were limitless and my dreams were ever growing. Charged with enthusiasm and backed up by persistence, I decided to establish EIDEAL™; a brand combining my name with idealism and specialized in hair appliances, accessories, brushes and scissors for professional hair salons. In fact, the idea of EIDEAL™ came to my mind in 2008, started with one product and didn’t take long to expand and cover a wide range of products.

10. What kind of difficulties you faced in your early beginning? May you share us some experiences from that time?

Difficulties are always there at the beginning, especially when you start something from scratch, I built the brand from zero, coming up with the name, concept, products, designs, technology, etc…, and I set up the whole team and distribution channel, trying to convince people about the brand, product and quality. But we finally got to the point where people loved the brand and trusted it.

11. What is your vision for EIDEAL?

Currently, EIDEAL™, the pioneer hair appliances and accessories brand in the region is growing at a very fast pace, thanks to the creative designs and first-class techniques used to provide the customers with great products and unsurpassed services. This is just the beginning of a long promising future in the beauty field; I will always dedicate my creativity and technical hair skills, sense of innovation and the world’s most refined techniques to develop my brand to be Excellent and IDEAL.

12. Dubai is a place where a lot of global celebrities are choosing either to live or to visit. Do you believe that this city may play a major role in the future of the beauty industry?

Absolutely with all what we’ve seen so far in Dubai, I believe everything is doable.  In fact, it is a favorable place for the businesses prosperity. Dubai is a very modern and flourishing city and I am sure that it will play a major role in the future of the beauty industry as in other fields because it is becoming the hub of development in the region.

13. Do you have any expression that represents the way you live?

I can make it…

14. Has your life been different than you have imagined?

I don’t think my life has been so different than I have always imagined. But definitely it was affected in a way or another by different factors. I am definitely still heading to my main goal and objective set from the very beginning. However, I had to change some tactics to get there, and hopefully I will make it!

15. If you could have the chance to do the hair stylist of a celebrity, who this one would be and why?

I would like to do the hair of Penelope Cruz.

I personally love simplicity and I find her simple yet so attractive, charming, elegant and sexy.

16. In order to close this interview, will you tell us how you define beauty?

Numerous are the magazines featuring the most beautiful people in the world, and they are all trying to answer this question “What is beauty?” In fact it’s very simple; beauty is the combination of qualities pleasing the aesthetic senses and especially the sight.

 

5 quick and easy hair tips EIDEAL™

We are more and more on the run nowadays and find ourselves racing time itself, but that doesn’t have to mean not taking care of our hair! We give you 5 quick and easy hair tips that will guarantee you will no longer have bad hair days!

1-     Do a half-wash: Just wash the top portion of your hair that’s oily in case you don’t have time to get in the shower. If you’re wondering how to do it, we will help! Just part your hair where it’s oiliest and secure the rest with a ponytail. Wash and dry the top half and it will look fresh again.

2-     Focus on styling the front: When you’re running out of time, go for the T-zone blow-dry. When the front and top of your hair look finished, so will you!

3-     Rock a ponytail: this simple, effortlessly chic and stylish hairdo is forever trendy. It’s also a great way to keep hair from getting in the way when you have a zillion errands to run. You can either go for a low pony, a sleek style or a high pulled-back ponytail look.

4-     After hours fixer: if you have straight hair, it’s probably wise to keep a travel-size shine spray/serum and a small flat iron in your desk or your bag. They come in handy to make your hair look lustrous again.

5-     Get a bob: if you’re too busy to consider the previous tips, simply get a bob haircut, which requires a minimum effort to style it, if any at all. It’s the sort of “get up and go” hairstyle!

 

you can use by EIDEAL™

the Silenforce Hair dryer

Silenforce specifications:
• Natural ion generating system.
• Double safety system.
• Low EMF technology.
• Removable filter.
• 3-Step speed control switch.
• 1800W.
• Cool lock button.
Ion Application Effect:
Silenforce Ion-generator hair dryer keeps human hair animate (alive) & moist by emitting a volume of ion and restraining (controlling) the static (inactive) electricity. Projects millions of negative ions to break the water molecules rather than boiling them like a conventional dryer. 50% faster drying time.
Design And Technology By EIDEAL™, Made in Korea.

EIDEAL™ Silenforce Hair dryer

EIDEAL™ Silenforce Hair dryer

 

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Soft Short Waves for Winter by EIDEAL™

Get Anne Hathaway the Soft short waves for Winter

Anne Hathaway

Anne Hathaway

This season it’s all about the soft short waves! Below are a few steps to create the best soft short waves look!

First and foremost, you must blow-dr your hair for ultimate results. Apply some hairspray to protect your hair from the hairdryer’s heat.

The next step would be to section your hair, which you can do by placing your thumbs above your ears and drawing a line around the back of your head until your thumbs meet. After that, simply gather the hair above your thumbs and clip it out of the way.

Then, separation your hair into 3 sections, and lightly mist each one with some more hairspray for longer lasting waves. Place E-PRO ELEGANT CURLING IRONS by EIDEAL™

 in at the roots and start rotating it and slowly gliding it through the hair until you reach the end. Catch each hair section as it falls, and then twist it around your finger loosely so as to define the wave.

The same technique should be used for the rest of your hair. If you like to create a straighter root area, just insert the irons and smooth the hair down, starting the wave at your desired point. Finish off your hairstyle with a little bit more hairspray to make sure the waves will hold better.

Expert tip: for a more natural look, run your fingers through the waves to separate and define them, thus creating a gorgeous bouncy finish.

For Beautiful Soft Short waves you can use E-PRO ELEGANT CURLING IRONS by EIDEAL™

E-PRO ELEGANT CURLING IRONS by EIDEAL™

E-PRO ELEGANT CURLING IRONS by EIDEAL™

E-PRO ELEGANT CURLING IRONS are the only curling irons you need to create everything from romantic wispy to lush cascading curls for an indelibly dramatic effect. Our one-and-only curling irons give you the maximum negative ionic and far infrared impact of a Tourmaline-infused ceramic barrel, heater, and clamp, locking in moisture and color for curls that radiate with a healthy luster. Plus, our patented double-heater ensures lightning-fast heating and long-lasting heat retention so that your gorgeous new curls will stay fresh and bouncy all day long.
E-PRO Tourmaline Ceramic Curling Irons take curling irons to the next level by adding Tourmaline negative ion technology. Use of 100% crushed Tourmaline jewels ensures the most negative ions and far infrared heat and the healthiest, sleekest results.
Nano ALLOY Technology is EIDEAL™ advanced combination of three distinct nano technologies (Nano Ti+Nano TiO2+Nano Ag) which result in unmatched styling and health benefits for your hair. Nano Titanium enhances the ionic effect, allowing the hair to absorb more moisture for superior conditioning and shine. Nano Titanium Oxide helps remove chemical pollutants and toxics which build up in your hair from normal exposure to the elements. Finally Nano Silver removes harmful or damaging bacteria from the hair. The moisturizing elements of Titanium work together with the cleansing and purifying characteristics of Titanium Oxide and Silver to leave your hair healthier, shinier and more vibrant. Experience the benefits of Nano Technology for yourself. All E-PRO Curling Irons offer the flexibility of a variable heat control reaching a maximum of 210 degrees C.
Design And Technology By EIDEAL™, Made in Korea.

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Winter hair care by EIDEAL™

Hair gets damaged in winter as much as in summer, and hairdressers come to the rescue with their hair care and repair services and advice. After all, looking wan and windswept is a fashion crime!

According to specialists, long hair is the most prone to condition loss in winter.

The biggest winter hair opponent is static electricity (blow drying). Therefore, anti-static homecare is essential. You could use anti-static tools and ionic driers as well as styling irons. Also, spraying a brush with hairspray can come in handy.

Another must is using conditioners and moisturizers to ensure moisture retention.

Hair styling requires cream textured products, especially when blow-drying.

Winter Hair Care

Winter Hair Care

 

“Winter is a great time to introduce clients to color,” says Nathan Walker, international technical director at Trevor Sorbie.”Those who haven’t previously thought of color are often won over when they’re looking pale and it has the added benefit of leaving hair smoother, shinier and healthier,” he adds.

 

Managing out-of-control hair is easy in winter thanks to hair accessories such as bands and clips that give you an inexpensive professional look. Moreover, updos are ideal for unruly hair. Get inspired by your favorite celebrity!

Lindsay Lohan

Lindsay Lohan

 

“Clarifying treatments at the backwash are essential to bring hair back to life and shine sprays or serums are great too. I mix a little serum with a leave-in conditioner for a fabulous shine,” explains London salon owner Karine Jackson.

 

“Glossing treatments can also be a goldmine at this time of year, adding a wash of temporary color that matches clients’ existing shade and adds shine for around six washes, with the colour itself lasting a bit longer,”

“As with skin, the hair will also need extra moisturizing during the cold weather,” advises Isha Samms, senior stylist for Burlingtons.

 

 

Winter hair care

Winter hair care

 

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